In every romantic scenario on the planet, flowers are used to symbolise feelings of love and desire for somebody special, therefore Valentine’s Day is the perfect excuse to go all out on an even more brilliant bouquet.
Why buy flowers for Valentine's Day?
“Flowers have long held rich symbolic significance; in the Victorian times, the language of flowers was used to send very specific messages through a bouquet,” explains Appleyard London, “Choosing a flower with meaning adds an extra special touch to your Valentine’s gift.”
Flower trends for Valentine's Day 2024
In the fashion department, the world may be hooked on the simplicity of minimalism, Jo Reason, Director of Brand & Range at Bloom & Wild, predicts a surge in hyper-colour bouquets for 2024. This includes hot pinks, peachy tones, and lilac flowers with lime foliage. She also predicts natural-looking bouquets with a mixture of dried stems and feathery foliage such as pampas grass and eucalyptus will be on the cards.
© Instagram/@kyliejennerSo whether it’s for yourself or a loved one, why not treat them to the most opulent bunch of flowers possible, from some of the best luxury florists around.
Ett Hem London
Ett Hem London is an eco-conscious choice for Valentine's Day flowers.The brand creates handmade faux flowers to mimic the colour, texture and feel of fresh flowers, but of course, last forever.The brand's blooms have also proudly featured at the Royal Opera House, Kensington Palace and Buckingham Palace - flowers fit for a Queen (or King)
Flowerbx
Flowerbx founder Whitney Bromberg Hawkings is the ex-Senior Vice President of Communications at Tom Ford, so she knows a thing or two about luxury. The company began because she couldn’t find “luxury, single-variety flowers at an accessible price point”. They have a huge valentines collection including gift sets and flower subscription gift vouchers. They also sell home accessories.
McQueens flowers
McQueens are the experts when it comes to floristry. They have locations in the USA and Korea, alongside the UK and even have flower schools in London if you’d like to create your own bouquet next year. They have Q&A’s online with their florists, and have hampers with brands such as Whispering Angel.
The Million Roses
The Million Roses does exactly what it says on the tin. Choose your bouquet of roses by price, colour, or size. It is delivered in its signature box adorned with gold writing. Packaging as elegant as the flowers.
Blooming Haus
Blooming Haus offers a single stem, 24 carat gold rose. Need we say more? Opulence oozes through this flower shop that started as a pop-up flower shop in Chelsea, south west London. After huge success they launched their online shop in 2020.
Grace
Grace is a London-based florist who doesn't do bouquets by half. From dusky pink roses to heart-shaped bouquets and hatboxes, its team selects luxury flowers from ‘environmentally conscious suppliers’. They can also offer flower arrangements for themed events. Delivery in London only.
Bloom and Wild
Perhaps the originator of the ‘letterbox flowers’, Bloom and Wild are incredibly reliable for getting beautiful flowers delivered whilst still buds, allowing them to bloom once they reach you and last longer. They're also carbon-neutral certified.
Appleyard London
One of Appleyard’s hampers is the perfect gift for Valentine Day. From luxury bouquets to Michelin star wines, they have everything you could possibly need.
How we chose:
We chose florists that pride themselves on being elevated, have a reputation for being luxe, and aesthetically bring the wow factor. Due to the nature of the round-up, the products are on the higher end of the price scale.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.
