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alexa chung tommy hilfiger dinner

Alexa Chung's latest outfit just served coastal grandmother

She attended a Tommy Hilfiger event at House of Koko on March 20.

Lauren Ramsay
Fashion and Lifestyle Writer
March 21, 2023
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There’s only one person who could pull off channelling the social media adored, laid back coastal grandmother aesthetic’ for a formal VIP dinner: our ecclectic style muse Alexa Chung. And we have to admit, we're slightly obsessed.

The retro loving, Breton-tee wearing fashion afficionado always serves the perfect amount of quirkyness alongside her signature chic – the exact, unchanging agenda she took to a Tommy Hilfiger event last night at private members club House of Koko in London.

MORE: Alexa Chung meets King Charles in a 'naked' dress at Buckingham Palace

RELATED: Alexa Chung wears an outfit fit for a modern princess at Erdem’s VIP dinner

Alexa Chung Coastal Grandmother

Alexa at the Tommy Hilfiger event in London on March 20

The event to celebrate the brand’s new ‘TOMMYXSHAWN’ collaboration with Shawn Mendez, boasted a star-studded guest list including Pamela Anderson, Georgia May Jagger and Jourdan Dunn.

The 39-year-old channelled a mixure of coastal grandmother with Parisian chic, wearing a grey and white pinstripe shirt with the buttons undone to give a slightly more daring neckline. She layered with a cream single breasted blazer left unbuttoned which added to the look's touch of cool. She paired with white pleated trousers and black pointed ballet flats that assisted in elevating the ensemble.

Alexa has an innate ability to make absolutely anything look sartorially exquisite. Take her NYFW wardrobe last month for example, which proved snakeskin jackets are still cool and naked dresses are as perfect for the front row as they are for meeting King Charles III (yes, you read that right).

MORE: Alexa Chung just made it official, ballet pumps are back

RELATED: Alexa Chung's latest Miu Miu look proves that her trademark style is still unmatched

Alexa Chung Georgia May Jagger

Alexa Chung and Georgia May Jagger

What is the coastal grandmother trend?

Incase you missed it, coastal grandmother is the Tiktok fashion trend that took over 2022 with the likes of Barbiecore, Mermaidcore and the controversial 'Vanilla Girl'.

Coastal grandmother comprises a laid back, ocean-side minimalism aesthetic. It’s not too preppy, yet boasts smart, timeless capsule pieces. Think: the affluent, retired, lady of leisure who lives by the coast and hosts candlelit dinner parties in her kitchen, that boasts patio doors that open up onto a view of the ocean. Jane Fonda in Grace and Frankie is the ultimate example.

#coastalgrandmother has 325.1 million views on TikTok, whilst #coastalgrandmotherstyle has 19.7 million views.

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