March is sometimes considered a 'dreary' month. As we edge closer to warm weather, longer days and summer parties, but the end is still not quite in sight.
However London was anything but dull thanks to the lavish launch parties and celebratory spring shindigs that were held across the month, with some of the chicest guest lists on the planet. See for yourself…
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A Balmain Bash
Balmian's creative Director Olivier Rousteing hosted a luxurious party at London’s newest private member’s club Apollo’s muse (more on that later). The sartorial wizard put on an impressive candlelit dinner with a guest list as opulent as the tableware with attendees including Emma Weymouth, Princess Olympia of Greece, and Mia Regan.
George x Annabel's A-star auction
To celebrate the reopening of the iconic George’s club, owner Richard Caring held an auction 'George: Twenty Years in Mayfair', in order to raise funds for The Caring Family Foundation. The sale concluded and raised just shy of £1 million, and what better way to celebrate than with a cocktail party? A lavish bash was held downstairs at Annabel’s illustrious nightclub where Caring made an epic personal DJ appearance (we're not kidding.) Partying for a good cause? Yes please.
818 Tequila London launch
To celebrat Kendall Jenner’s famous 818 tequila finally coming to the UK, the brand hosted a lavish party in the exclusive Dragon Room at Isabel Mayfair. Though there was no Kendall in sight, VIPs, tastemakers, influencers and industry alike partied the night away sipping tequila and indulging in canapés.
Dear Frances celebrates spring
Luxury footwear designer Jane Frances hosted a spring-inspired dinner to celebrate the launch of her brand Dear Frances' spring collection. Held at London’s iconic Langan's brasserie, pastels aptly adorned the room, with lavender and yellow flowers trailing the table centres, whilst pastel pink shoes from the collection hung from indoor cherry blossom trees, the ultimate way to welcome the new season if you ask us.
Ciinderella Balthazar's Voices launch celebration
Not only did she sartorially serenade us at fashion month with a plethora of stunning street-style looks, Ciinderella Balthazar released her new single Voices and hosted a party to celebrate. Held upstairs at Langan's in its suave private members club, the singer celebrated with exclusive guests, a live performance and the world's dreamiest cake (it was also her birthday.) The best part? Watching her boyfriend Mathias le Fèvre cheering her on from the audience during her live performance... couple goals.
Omega's Aqua Terra Shades Soirée
With a status as high as Omega’s, we’d expect nothing less than a lavish party with a star-studded guest list. Held in the vaults of the Embankment Galleries at Somerset House, the exclusive space was filled with the chicest minimalistic tablescaping we’ve ever seen, and a masterclass in black-tie excellence.
Apollo's Party Muses
Just three months after Bacchanalia's lavish opening party Richard Caring officially opened London’s newest private member’s club Apollo’s Muse with a soirée that was equally as spectacular. Housed within the walls of the stunning Greco-Italian concept restaurant, performances from renowned DJs Adassiya and &ME, as well as opera singer Christina Pasaroiu, marked the opening, whilst the impressive drinks menu included Héloïse-Lloris Champagne - the only Champagne in the world finished in a 24k Gold casing.
Paige spring collection launch dinner
Elevated off-duty clothing brand Paige celebrated the launch of its spring collection with an intimate dinner party and of course, an exclusive guest list. Hello! Fashion cover girl Olivia Palermo and her husband Johannes Huebl, Camille Cherriere and Monikh Dale were amongst those in attendance at the exquisite event.
Ruuby's x Blenheim Palace lunch
Blenheim Palace played host to socialites, It-girls and CEOs on 30 March, as Ruuby used the venue to celebrate it's seventh birthday. The mobile beauty app started the afternoon with the glamorous guests taking part in a sound bath by The Gong Girl (a cleansing wellness treatment for spring) followed by a floral laden lunch catered by the palace, and of course an army of Ruuby beauticians organised by the apps founder Venetia Archer, to make for an indulgent afternoon.
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