Royals have always had a huge influence on fashion - from Queen Victoria starting the tradition of brides wearing white, to the Princess of Wales and the Duchess of Sussex stepping out in outfits that sell out almost immediately after.
Plenty of up-and-coming aristocrats cement their place in the fashion realm from a young age. From wearing designer labels and sitting front row at fashion shows, to representing royals in sustainable fashion organisations and collaborations with cool-girl eco-concious brands. And the most stylish socialites become increasingly recognised in the same way most other fashionistas do in this day and age: social media.
There’s no doubt you’ll already be following some of the coolest royals and aristos on Instagram already, but the following 15 are the ones you must have on your sartorial radar.
Lady Amelia Windsor
Amelia is the ultimate sustainable fashion muse. She's an ambassador for Fashion Round Table and is always championing independent and eco-conscious brands. The former Hello! Fashion cover girl is currently the face of Fanfare - a brand that makes jeans from deadstock fabric.
Lady Eliza Spencer
Eliza and her twin Amelia constantly bring a 'same but different' fashion agenda wherever they go. Often sporting the same colour palette, they give us two ways to wear an aesthetic. Both Eliza and her sister are with Storm Models, and are at every fashion-forward event you can imagine, from Fashion Awards to the Melbourne Cup.
Lady Amelia Spencer
Eliza's twin. In 2023 Amelia wed her long-term partner Greg Mallett in a custom Versace gown at the top of a mountain in South Africa. If you're looking for royal fashion and bridal inspo look no further than here.
Elisabeth Thurn Und Taxis
Alongside being a member of the German princely House of Thurn and Taxis, Elizabeth TNT is also a fashion journalist, author and art collector. Her great-grandfather was Albert, the 8th Prince of Thurn und Taxis.
Lady Marina Windsor
Marina is the elder sister of Amelia Windsor and granddaughter of Prince Edward, Duke of Kent - a first cousin of the late Queen Elizabeth II. Marina, like her sister, also has a philanthropic attitude and is the events manager at the Blue Marine Foundation - a charity working to protect the oceans.
Princess Nina of Greece and Denmark
Nina Flohr is an entrepreneur and a philanthropist. She is the founder of the Bazaruto Center for Scientific Studies – the first permanent African ocean observatory and also Kisawa – a hotel sanctuary in Mozambique. Her father, Thomas Flohr, is a Swiss billionaire who founded the charter airline company Vistajet. Nina married Prince Philippos of Greece – Princess Diana and the Duke of Edinburgh’s godson – in 2021. Her account is a plethora of enviable holiday content, exquisite interiors and cute outfits.
Victoria de Marichalar de Borbón
Victoria is the granddaughter of Queen Sofia of Spain and daughter of Infanta Elena, Duchess of Lugo. The 22-year-old rising fashionista has amassed a 236k following on her Instagram thanks to her stunning editorial shots, street style images and fashion show appearances.
Princess Christian of Hanover
Alessandra de Osma is a Peruvian handbag designer, attorney and former model (talk about somebody who can do it all). She is a member of the Hanoverian family through marriage to Prince Christian of Hanover. She co-founded Moi and Sass in 2018, a brand that makes timeless accessories with sustainable leather.
Zenouska Mowatt
Zenouska is the daughter of Marina Ogilvy and the granddaughter of Princess Alexandra. She’s the head of marketing at Royal Warrant holder Halycon Days – a company that makes English-made luxury goods, jewellery and accessories. Her Instagram feed is a hub of elegant dresses and London’s coolest socialites.
Emma Thynn, Marchioness of Bath
The likelihood is you’ll have seen Emma at events, hanging around with the most fashionable socialites London has to offer. The model, chef, and all-around style muse is married to Ceawlin Thynn, the son of Lord Bath, and you may recognise her from her days waltzing into the ballroom during Strictly Come Dancing in 2019.
Zita D'hauteville
If somebody has ‘haute’ in their name, you can’t go wrong. Zita d'Hauteville is a French It-girl, model, UCL graduate and Partner Manager at Youtube. Whether she’s modelling, partying or attending fashion week events, her Instagram is everything you want to see and more. The eldest daughter of Count and Countess d’Hauteville even has a street in the 10th arrondissement of Paris named after her family’s last name: Rue d’Hauteville.
Princess Olympia
Princess Maria-Olympia of Greece and Denmark is a model, socialite and most importantly, a Hello! Fashion cover girl. She once interned at Christian Dior under Raf Simons, is a global ambassador for Aquazzura and released a handbag collaboration with luxury label Olympia Le-Tan in February. She’s also cousins with Talia Von Furstenberg and Isabel Getty. (The ultimate stylish trio.)
Bianca Brandolini d'Adda
Bianca is the daughter of Princess Georgina Brandolini d'Adda, Countess of Valmereno. From being the face of Dolce and Gabbana to hosting dinners for Estee Lauder as their global ambassador, the socialite is well-versed when it comes to designer labels, her Instagram is one for endless scrolling.
Lady Tatiana Mountbatten
Tatiana is a British socialite and equestrian. She is the daughter of the Marquess of Milford Haven – Queen Elizabeth II’s cousin. Her Instagram is full of adorable horse content, enviable evening attire and countryside-chic outfits.
Lady Kitty Spencer
Kitty is the elder sister of twins Lady Amelia and Lady Eliza Spencer. The niece of Princess Diana is a model and current ambassador for Dolce and Gabbana. Her Instagram is a haven of feminine silhouettes and lavish gowns and opulent events.
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