So much promise, and yet, so few deliver. Mascara is the beauty backbone of many a makeup bag, but it's the one product that, for me, so often falls flat.
Too clumpy, too wet, too smudgy, too flaky, too unergonomic, too nightmarish to remove… My list of gripes is as long as my arm.
But the greatest annoyance is the formula that is, on the surface, perfect – only for you to later in the day discover that it has gone rogue, having unkindly slipped down your face resulting in the dreaded 'panda eyes'.
Don't Miss
However. I am pleased to report that for every hundred duds, there are a few slam-dunks.
Hydrophobic waterproof versions creep back up onto our collective radar every year around this time – some gearing up for sweaty marathons, others merely wanting to power through the April showers.
How do I remove waterproof mascara?
As a serial smudger, I've always favoured tubing mascaras (although, some find that the effects tend to be less dramatic than traditional formulas), but if you're looking for a new mascara that will last throughout an imminent water-based activity, I've got good news.
Waterproof mascara is non-water-soluble, meaning the formula will not dissolve in water. For seamless removal, you'll need a oil-based product - a balm, cream, oil or, as some prefer, a dedicated waterproof mascara remover. "Get a cotton pad and hold a waterproof eye makeup remover against the lashes for five to 10 seconds to make sure that the product soaks in," explains pro makeup artist Yasmin Salmon. "You don't want to be too abrasive with your eyes because the skin around them is super sensitive. Pat the area or press gently as waterproof mascara takes a little while to remove."
How we chose:
Performance and personal testimony: The buys chosen below are products that I (Hello! Fashion's resident beauty obsessive Orin Carlin) personally really rate.
Waterproof quality: After scrupulously testing a range of waterproof mascaras, I have picked out the formulas that delivered the goods in terms of length, curl, separation, volume and staying power.
Best Waterproof Mascaras
Le Volume de Chanel Waterproof
Chanel
Key benefits...
Hybrid formula, so smudge-proof as well as waterproof
Remarkable lift & lasting curl
Size:
6g
Formulated from a mix of polymers and waxes, Chanel's tubing-waterproof hybrid version is excellent, featuring a unique diagonally stacked brush to catch each individual lash. Pleasingly, it's slender enough so that you can still get right into the inner corners without making a mess, unlike some other volume-focused designs. It provides a good level of drama - probably 'soirée' rather than 'big night out' - but above all else, it was the lasting curl that bowled me over. My natural lashes are not poker straight, but certainly nothing to write home about, but this gives them a such lift that I look instantly more awake.
Eyelash Waterproof Mascara
Suqqu
Key benefits...
Pretty, natural effect
User-friendly design
Size:
5g
I think I've found a firm friend for life in this offering by Japanese line Suqqu. Firstly, the brush is gratifyingly slim. I tend to personally favour this kind of wand design because it's less likely to make a mess, more ergonomic and can also be used on bottom lashes. Secondly, the wand has the perfect amount of product distributed on it when you remove it from the tube - no annoying glob on the end that you have to wipe on a tissue. But overall, it's just a joy to use, delivering both length and lift, a super pretty, natural effect, and stellar separation.
Better Than Sex Waterproof Mascara
Too Faced
Key benefits
Great for a thick, voluminous party lash
Buildable
Size:
8ml
For instant party energy, Too Faced's cult-classic, the playfully named Better Than Sex, is great (but not better). What I love about the hourglass-shaped brush, is that it allows you to coat each lash with a thick layer of mascara, right the way down to the root. It's buildable, and if you go in with enough coats, you end up with the illusion of liner. It delivers fabulous, spidery volume, but does very little for me in the way of curl so I'd recommend going in with a quality lash curler beforehand.
Terrybly Waterproof Mascara
By Terry
Key benefits...
Pretty, natural effect
Dries quickly, but the brush still allows you to go in an separate without any issues
Size:
8g
This version, created makeup trailblazer Terry de Gunzburg, is a really nice option for everyday if you have naturally lacklustre lashes. The tapered end allows you to comfortably get into the inner corner, and it delivers a pretty lift, decent volume and dries super quickly, with no flaking. Reassuringly, it doesn't budge either.
High Impact Waterproof Mascara
Clinique
Key benefits...
Simple yet effective
Good degree of separation
Size:
8ml
Clinique has a few corkers within its mascara range, and this is one of them. Lash Power is every beauty editor's fave, but High Impact Waterproof is also brilliant. For me, it's all about length and separation - the straight brush is functional, no-nonsense, and it works. As someone with watery eyes, this delivers on staying power.
Diorshow Iconic Overcurl Mascara
Dior
Key benefits...
High-impact
Striking, faintly retro level of volume
Size:
6g
If you're into a heavy, sex kitten lash, Dior's Iconic Overcurl is the one to beat. It covers each lash with a really thick coat, including close to the root to give the eye extra definition. You can't go in for loads of layers because it gets slightly clumpy quite quickly, but then you probably only need a couple of coats, and for some, certainly the 1960s It-girls, the thickness is all part of the appeal.
Size Up Mascara
Sephora
Key benefits...
Not clumpy at all
An all-rounder: great length, lift & separation
Size:
14ml
A triumph for affordable beauty, this mascara by Sephora was an unexpected hit. It's marketed as a volumising mascara, which it's reasonably good at, but oh my goodness: lift, curl and length? Consider it done. Zero clumps, just a beautiful, sweepy flutter. Guaranteed, the best 15 quid you've spent in a long while.
Why you should trust me:
Orin Carlin is Hello! Fashion’s SEO Content Writer. Promising to leave no stone unturned in the name of fashion and beauty journalism, she is the proud creator of our ‘Try The Trend’ series. With a particular interest in formula innovation, microtrends, royal and bridal beauty, perfume, rituals, treatments, fashion history and vintage icons, she can either be found interviewing major industry names (previous subjects include Georgia May Jagger, Mary Greenwell and Sam McKnight) or scouring the internet for must-have pieces. It's not just a job; it's a personal quest to unearth noteworthy pieces that resonate with style and beauty enthusiasts.
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