We’d be lying if we said we hadn’t heard the phrase ‘they’ll grow out of them soon’ when it comes to purchasing clothing for little ones.
A valid point. But the same principles of adult fast fashion apply to childrenswear: cheaper, but less longevity and less environmentally friendly. Purchasing luxury childrenswear not only means that garments will stand the test of time with the numerous washes they're guaranteed to get, but they can also be passed down for many generations to come.
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© Instagram / @kyliejenner“Chic and practical is the go to for me because keeping kids clean is a battle I never win. And also life is too short! I tend to pick clothes with patterns and prints that go a long way in disguising marks and also wash better,” explains Alexandra Carello, founder of luxury PR & Communications brand Carello Consulting and mother of two. “I love La Coqueta kids: beautiful, well made styles.... Brands such as Amaia are more for special occasions but will last generations”
Become the cool aunt, the stylish mother-daughter duo or impress with by giving the chicest baby shower gift ever from nine of our favourite childrenswear brands.
Pepa London
Perfect for the everyday, Pepa London fuses traditional British designs with Spanish craftsmanship to ensure each and every design lasts a lifetime in both durability and style. Pepa London is the brainchild of founder Pepa Gonzálezi who spent her first year in London nannying for a British family. Whilst working she made a realisation which sparked the idea to start her own childrenswear brand. "We don’t see our children dressing traditionally like I did growing up. I always loved the way my brothers and I dressed as children. I cherished the timelessness of our garments and the quintessentially British inspirations my mother used to design our outfits. I wanted to see children looking like children again and that is how Pepa London was born."
Elfie London
Elfie London is an independent British childrenswear brand offering equal doses of tradition, style and quirk. Each design is cuter than the next and would be perfect for those little ones who are in need of a cosy knit jumper or comfortable everyday essentials.
Marie-Chantal
Perfect for the teeny tiny tots in your life, Marie-Chantal offers the cutest cashmere onesies, jumpers and more. Practically every garment is adorned with their signature angel wing motif which makes for the sweetest accessory.
Petit Bateau
Loved by both French mothers and children, Petit Bateau is a one-stop shop for comfortable classics for both you and your tiny human. Famed for their striped shirts and yellow raincoats, Petit Bateau will always be in style.
Bonpoint
If Alexa Chung had a child I guarantee she would dress them in Bonpoint. From Peter Pan cotton collared shirts and fluffy ballet flats to baby perfume and double-breasted cashmere coats, Bonpoint has everything to ensure your tot is the best dressed in the playground.
Rachel Riley
Perfect for a special occasion, Rachel Riley specialises in the cutest fairy dresses, frilled swimming costumes and everything in between. While looking on their website I must admit that I wish a few of the girls dresses came in my size.
Trotters
Founded back in 1990, Trotters has been championing the children's wear game for over 30 years, dressing princes and princesses for fashionable days out and public appearances.
Amaia
If you're looking for the ultimate cottage core brand for your offspring then Amaia is it. Think velvet bows, floral print linens, knitted cardigans and cable knit stockings.
La Coqueta
Founded by a mother of five, La Coqueta knows a thing or two about how children wear and play in their clothes. The Spanish-made brand offers a wide selection of luxury clothing options for newborns through to age 10.
