Elasticated waistband? Kourtney Kardashian is having none of it.
The eldest member of the Kardashian-Jenner clan is turning maternity fashion on its head, and we are totally here for it.
Like Rihanna, the entrepreneur and reality star is Poosh-ing the boundaries, and pointedly swerving the pregnancy fashion archetype, avoiding stretchy smock dresses and the like, in favour of her own edgy apparel.
Challenging society's perception of what it is to be a pregnant woman has never looked so stylish. Clearly, the 44-year-old is abiding by her rules, and her rules only. From skin-tight sheers and vibrant sportswear to statement hues, Kourtney is racking up an impressive repertoire of maternity 'fits – and there are still a fair few months to go until she is due to give birth.
MORE: Kourtney Kardashian shows off blossoming baby bump in Barbie-inspired look
Hello! Fashion shares Kourtney Kardashian's best pregnancy fashion moments:
Cookie Monster cute
Kourtney poked fun at her own 'fit recently with a cookie-related caption, likely referring to the Cookie Monster-reminiscent bright blue hue. But we couldn't help but applaud her daring LaQuan Smith ensemble and silver peep-toe mules.
READ: Pregnant Kourtney Kardashian looks phenomenal in hot pink string bikini in poolside photos
MORE: Kourtney Kardashian's baby name revelation - what Travis Barker said about chosen moniker
The LBMD
We're coining the phrase "little black maternity dress", and welcoming Kourtney as our muse. The 44-year-old styled her figure-skimming staple with a sleek high ponytail.
MORE: 8 times the little black dress was worth its weight in style gold
Sports chic
Kourtney repped the baggy sports jersey on the streets of New York as she strolled hand in hand with her husband Travis Barker. The Poosh founder styled an oversized piece as a mini dress, complete with a drawstring toggle at the hem for a slightly gorpy touch.
Think pink
Kourtney championed a bright bubblegum pink hue in a cut-out beach dress during a trip to Hawaii to celebrate her daughter Penelope's 11th birthday.
Utilitarian cool
The reality star rocked a pregnancy style classic, dungarees, on the streets of New York. She layered her white, baggy Carhartt all-in-one over a black graphic T-shirt and topped things off with clean, pointy boots.
Metallic moment
The entrepreneur opted for lustrous metallics, wearing a textured silver shirt open with a smooth Chanel top-handle bag and rectangular shades.
Sheer delight
Kourtney brought a gothic air to her maternity wardrobe by styling a lace, sheer mini dress alongside a glossy, leather coat, knee-high boots and a 90s-esque choker.