What do you get when you cross Julia Roberts’ 1990s hit movie Pretty Woman, with popcorn?
The perfect girls night in combo? Maybe. But it's also the formula that spearheaded one of the most flattering swimwear trends of the moment: the popcorn swimsuit.
What is a popcorn swimsuit?
Every fashionista, from A-listers to influencers, has added a crinkle-effect (often referred to as 'popcorn' material) one-piece or bikini into their holiday wardrobe, and the pioneering label behind the trend's popularity surge is Hunza G.
'Hunza', as the brand was then known, gained notoriety among the fashion set in the 1990s for its signature crinkle-effect pieces, including the iconic white and blue cut-out dress that Julia Roberts wore in Pretty Woman.
But it rose to Instagram It-girl fame when Georgiana Huddart became creative director in 2015, added the 'G' and successfully rebranded the label into a 21st century influencer favourite.
How we chose:
- Style: Popcorn swimsuits have a distinctive look, and all of the pieces chosen have the uneven, crinkled texture.
- Price: Whether you're planning on splashing out or bagging a bargain, we've got a popcorn swimsuit in your price range. We've selected this season's best, ranging from high street brands to luxe designer labels.
- Flattering fit: Everybody has different body types and swimwear preferences, be it thick straps, cup padding or tummy control. We've chosen pieces with features that will appeal to a range of different tastes.
Hello! Fashion shares the best pieces of popcorn, crinkled and textured swimsuits to shop now:
Why you should trust me:
Orin Carlin is Hello! Fashion’s SEO Content Writer. Promising to leave no stone unturned in the name of fashion and beauty journalism, she is the proud creator of our ‘Try The Trend’ series. With a particular interest in formula innovation, microtrends, royal and bridal beauty, perfume, rituals, treatments, fashion history and vintage icons, she can either be found interviewing major industry names (previous subjects include Georgia May Jagger, Mary Greenwell and Sam McKnight) or scouring the internet for must-have pieces. It's not just a job; it's a personal quest to unearth noteworthy pieces that resonate with style and beauty enthusiasts.
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