There was one point this year where we thought Winter had simply eclipsed all other seasons and we were destined for a Svalbard-esque future: long nights, and very thick knits. Summer felt like a pure figment of our imagination.
But recent glimmers of hope in the form of warmer days have got us all excited (time to dust off that barbecue we say). So get ready to shed those extra layers and get your Summer wardrobes prepped and ready for action. Sun dresses, co-ords and short shorts all need to be shunted to the front of our cupboards, and today we plead the case for slotting a postcard print or two into proceedings.
What is postcard print?
Postcard prints scream holiday with abandon. Think vibrant colours, motifs like palm trees and pineapples, and patterns reminiscent of holiday snaps. Evocative of balmy summer nights, with a cocktail in hand, they’re a perfect combination of cheering colour, bright prints and a heavy dose of warm nostalgia (remember sending postcards? Such fun.) And while they’re perfect for vacations, they’re also brilliant for spontaneous dinners on the balcony and are beer garden friendly too (a holiday destination in its own right.)
The best postcard prints to buy now:
Bra-Free Strapless Scarf Tube Top
Abercrombie & Fitch
The Details
- Composition: 81% Viscose, 19% Nylon
- Sizes: XXS-XL
This cute as a button top comes with a matching skirt, and best of all - you don't have to wear a pesky bra with it.
Shirt Dress Postcards
Desigual
The Details
- Composition: 100% Cotton
- Sizes: XS-XL
This easy breezy cotton dress can be chucked on solo for sunny days and teamed a red sweater when the mercury inevitably dips.
Multicoloured Fruit Print Tiered Maxi Skirt
New Look
The Details
- Composition: 100% Polyester
- Sizes: 6-22
Does anything scream holiday like a printed maxi skirt? Pair with the matching strapless top, or a cream vest top for instant holiday vibes, even if you're just popping to Tesco.
White Linen-blend Shell Print Maddy Midi Dress
Nobody's Child
The Details
- Composition: 55% Linen, 45% Birla™ Livaeco
- Sizes: 4-18
Designed in partnership with Elizabeth Scarlett, every piece in this limited edition collaboration screams holiday. Our pick of the bunch is this dreamy seashell print maxi dress.
Isla High Waist Bikini Bottom
Never Fully Dressed
The Details
- Composition: 84% Nylon, 16% Elastane, Mesh: 88% Nylon, 12% Elastane
- Sizes: 6-26
Never Fully Dressed are a one stop shop for printed pieces that ooze summer. Pair these cute bikini bottoms with the matching top or opt for a contrasting shade of red or yellow.
Calypso Soft Multi Sea Shell Halterneck Dress – Daphne x Oceanus
Oceanus
The Details
- Composition: Powermesh
- Sizes: XS-XL
We're not exaggerating when we say we think this might be the most beautiful dress we've ever seen and it would look sensational teamed with simple sliders or sparkling heels alike.
Walker Dress
Palm Noosa
The Details
- Composition: 100% Cotton
- Sizes: 6-14
Palm Noosa make the prettiest prints in the most flattering shapes. We'll be teaming this mini with cowboy boots.
Reclaimed Vintage swimsuit with shirred waist and cut out detail in postcard print
ASOS
The Details
- Composition: 83% Polyester, 17% Elastane
- Sizes: 4-16
The shirred waist means this swimsuit will fit your curves super snugly, and the adjustable straps and ruched chest mean it'll be nice and comfy too.
Sandy Jumpsuit
Hunter Bell
The Details
- Composition: 100% Cotton
- Sizes: US 0-12
NYC label Hunter Bell infuse every piece with a sense of playfulness and fun. Perfect fodder for your summer 2025 wardrobe we say.
How we chose:
Aesthetic: Summer means colour so I opted for the brightest, punchiest postcard print offerings you can get your mitts on.
Price: I've selected items from a wide range of price points to try and suit most budgets, without compromising on quality.
Why you should trust me?
Working in fashion is simultaneously the best and worst thing that’s ever happened to me because spending all day surrounded by gorgeous pieces and trends lit a fire under my (already substantial) shopping habit. I love to shop. I live to shop, and summer ensembles are my jam. In a previous life, I worked in Personal Shopping, and I’m the person to take out with you if you want to be wholeheartedly talked into a purchase.
HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.