There are two types of social media users. Those who haphazardly upload without a second thought, effortlessly curating a free-flowing carousel of images for friends to peruse.
The other? The meticulous planner. Each post painstakingly filtered and captioned to perfection. Colour scheme isn’t consistent? Cue the aesthetic-induced meltdown.
Whichever camp you fall into, a touch of improvement never hurts. Instagram feeds have become sacred property, posing the ability to help users go viral via a single post, reel in brand deals and enter influencerdom. A feed that says “I’ve got my life together,” is the ultimate goal.
ChatGPT is here to help. The popular AI tool, which can also can tell if your man is lying about his height, now offers tricks and tips as to how to improve your feed, taking your profile from scattered moments to moodboard.
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Simply upload a screenshot of your feed and ask ChatGPT for its first impression. The site will then bullet point stand-out features, such as aesthetic cohesion, content variety and authenticity - delineating whether you’ve injected enough character into your socials or not.
Is ChatGPT’s input really necessary? For some who actively seek guidance then yes. But we suspect many, most probably those who sit outside of the fashion sphere, simply don’t care about the harmony of their feed.
Influencers-aside, feeds are a free-for-all of memes, dumps, and whatever else feels shareable in the moment. On the whole, the Insta rulebook has been thrown out, and honestly, it’s pretty liberating. Plus, with the rise of de-influencing, who's to say what’s desirable and what’s not?
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Yet, there’s no denying that a helping hand from ChatGPT can’t hurt for those wanting to build an online persona - or simply have some fun.
Asking ChatGPT to be critical about your feed has become a popular pastime. Simply ask the site to ‘be critical’ or 'be mean' and saddle up for a hard hit of realism. From repetition to feeling over-curated, there are multiple downfalls your ‘gram could possess.
We asked ChatGPT to rate the Hello! Fashion team's Instagram feeds. Here's what was said...
ChatGPT Roasts the H! Fashion Team's Instagram:
Natalie Salmon
Perfect prints, dreamy denim and lashing of luxury saturate the wardrobe of our editor Natalie (who is so tech obsessed she runs her own tech site The Modems).
On the whole, she seemed to escape relatively unscathed by ChatGPT: "Your Instagram feed looks like a highlight reel from a magazine that exclusively features people who 'summer in the Hamptons' and think holding a glass of rosé is a personality trait. It's like a curated exhibit on how to appear effortlessly chic while making sure everyone knows you have a better wardrobe and more exotic travel plans than they do. The perfectly staged candid shots scream, 'Oh, this old thing? I just threw it on before hopping on my private jet.' Keep doing you—just don’t trip over all that luxury."
Her response? "I know that this is meant to be an insult, but as a Leo during the height of Leo Season I am actually oddly flattered by this review of my feed.... And I did go to the Hamptons over summer last year, even though I didn't include those photos for ChatGPT to analyse so it really isn't wrong. And yes I have also made rosé my entire personality this summer...brutal."
Clare Pennington
Typically clad in beautiful prints, mesmerising colourways and innovative It-girl pieces from babydoll dresses to turquoise cowboy boots, our pictures editor Clare was done dirty by the site: "Looks like you're aiming for fashion icon status, but let's be real: half of these shots look like you got dressed in the dark. That denim-on-denim outfit is giving 'I lost a bet,' not 'I'm setting trends.' And those beach photos? More like a 'Where's Wally?' audition. As for the green dress, it looks like a tablecloth you snatched from your grandma's last picnic."
The epitome of demure, Clare was relatively unfazed by the fun-phobic chatbot: "Oh my, does ChatGPT also provide a therapy service? I feel like I need some comforting words after that savagery. Luckily, I don't take my Instagram too seriously so I'm sure I can move on from this. It's good to laugh at yourself. The robots clearly already are."
Lauren Ramsay
Pristinely tailored blazers, adorable silver ballet flats and sumptuous knits form the foundation of fashion writer Lauren's wardrobe. 'Quiet Luxury' is her middle name, yet ChatGPT didn't seem to think so: "Your Instagram feed is like the love child of a Pinterest board and a luxury travel brochure, trying way too hard to scream, 'Look at my fabulous life!' But instead of inspiring envy, it's like scrolling through a catalog of expensive boredom. The outfits are giving 'trying to be effortless' but end up being just 'overly curated.' And honestly, how many posed photos of you staring off into the distance does the world need? The aesthetic is less 'chic' and more 'trying too hard to be chic,' like a discount version of an influencer who can't quite commit."
Collected as ever, Lauren replied: "Though ChatGPT’s roast was pretty savage, I see where it’s coming from. But honestly? I'm taking it with a pinch of salt. After all, anyone who pairs 'expensive outfits' with 'boredom' clearly needs to fix-up on their fashion knowledge. And let’s be real: being compared to a Pinterest board and a luxury travel brochure? I’m taking that as a straight-up compliment."
Orion Scott
Nobody flawlessly toys with fashion quite like fashion features writer Orion. Bold, beautiful colours merge with voluminous Molly Goddard numbers and bows galore. However, ChatGPT still has qualms: "Your feed is all over the place. Sure, there's colour and some bold fashion choices, but it's hard to tell what your actual style is. Are you going for edgy, quirky, or just 'I threw this together and hoped for the best.' The aesthetic isn’t cohesive - it's more like a chaotic mix of whatever caught your eye that day. It’s hard to tell if you’re trying to make a statement or if you’re just lost."
This one was personal for Orion: "Sticks and stones may break my bones but words will never hurt me. That statement is not true because ChatGPT most definitely just hurt me, my wardrobe and my ego. Honestly, the accuracy is pretty on the nose because more often than not I do just throw things on and hope for the best - so the fact it can tell is crazy. All in all, if I ever end up famous and need a reality check, I know exactly where to go."
Tania Leslau
Style scribe Tania may be a self-professed vintage veteran, but ChatGPT says the only thing vintage about her is her outmoded approach to social media: "Your Instagram feed looks like it’s trying to be the love child of a Parisian influencer and a boho Pinterest board, but instead, it’s kind of stuck in the limbo between 'just woke up' and 'trying too hard.' It’s clear you’ve got a vibe going, but it’s so laid-back it’s almost lying down. Everything blends together in a wash of beige and pale yellows, which is great if you want your feed to feel like an endless Sunday brunch that never quite gets exciting."
Safe to say, Tania (who just happens to be a criticism-deploring Cancer) wasn't best pleased. "Quite frankly, life is too short not to be petty. So here goes. ChatGPT is the brainchild of OpenAI, helmed by CEO Sam Altman. Mr Altman's wardrobe is a rotation of white T-shirts and pyjama-style long sleeves - so who is he to create a bot that dishes out credible fashion advice? Oh, and Sunday brunch is always exciting."
Raymonda Jalloh
Always one to slay the day, social media editor Raymonda has built an online empire based upon her impeccable cool-girl style. ChatGPT however, had a few negative notes: "Pretentious Vibes Only: Your Instagram is like the visual equivalent of a deep sigh followed by, 'Ugh, I'm so over it.' Everything is so meticulously curated that it’s almost painful. It’s like you’re trying to convince everyone (including yourself) that your life is a Vogue spread, but we all know you’re just editing out the mess in the background."
Raymonda's response? "Very cut throat, but happy to be knighted as princess of pretentiousness, I might even change my Instagram handle."