Skip to main contentSkip to footer
collage from the April 2025 digital issue of hello! fashion

Editor’s Letter: The Spring Digital Issue

Step into our April 2025 edition, inspired by the tastemakers who embody the ease and elegance of SS occasion wear...

April 1, 2025
Share this:

Bloggers, content creators, influencers (if you’re a millennial like me, you’ve cycled through all the names) these are the voices defining the style narrative right now. And at H! Fashion, we’ve never been shy about our love for the digital space. 

It’s hard to believe it’s been over a year since we launched our digital issues. They give us space to slow down, dig into the worlds of our favourite tastemakers, and spotlight the people who make aspirational style feel personal. So when it came to choosing our April digital cover star, Lydia Millen just made sense.

With her signature polish, Lydia is the definition of British countryside style. She knows her niche - and she owns it. There’s a certain elegance she brings to everything she does, and we knew she’d capture the spirit of our spring issue - dedicated to occasion dressing - beautifully. 

We met Lydia at her stables, where her horse Atlas and his paddock mate Romeo were the ultimate supporting cast. The ‘set’ was unbelievable with a petting zoo on site, the crew kept popping in to visit Patrick, the baby goat who stole everyone's heart and fully deserves his own fan club. I must admit having Lydia introduce him to me was one of those surreal moments that only happen in working in fashion.

This shoot also marked our first with Molly, our brilliant new design lead - and what a debut. This whole issue has been such a team effort, and I’m constantly in awe of how much love and energy this team pours into every article.

Inside, you’ll find all things spring - from outfit ideas for the races and wedding season, to fresh looks that’ll breathe new life into your 2025 wardrobe. We also sat down with Real Life Bride Lykke, whose wedding might just inspire a few spring brides with her incredible mini dress moment.

Here’s to a season of fashion in full bloom,

- Natalie

Natalie Salmon, Editor of Hello! Fashion poses for her headshot in jeans and a white blouse
Collage of editor Natalie Salmon's favourite things in the spring 2025 issue: lydia millen

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

More April Digital Edition 2025

See more