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Laura Jackson for H! Fashion© Jermaine Binns

How Laura Jackson became the millennial answer to Martha Stewart

The Glassette founder, hosting expert and TV presenter talks fashion and festive tablescaping with H! Fashion...

Lauren Ramsay
Fashion and Lifestyle Writer
1 hour ago
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An entrepreneur, mother, fashion enthusiast, supper club host and so much more, Laura Jackson wears many hats. But her true raison d'etre seems clear: to leave an impressive legacy. 

With her knack for blending style, hospitality, and creativity, Laura is a modern-day Martha Stewart - effortlessly juggling entrepreneurship and her passion for bringing people together. She's been redefining what it means to curate a life of fulfilment, one thoughtful detail at a time.

More from the December Digital Issue

Laura Jackson for H! Fashion© Jermaine Binns
Dress: Richard Quinn Dress AW21 (Stylist's Own) Tights: Pure Matt 50 DEN Women Tights (Black) £27 Falke

Hosting a dinner party is officially the new cool, and social media is certainly fuelling the trend. Nara Smith - TikTok’s reigning cooking queen, known for rocking everything from Chanel to Rodarte in her cult-favourite kitchen videos - has garnered over 11m followers as of this December. The #dinnerparty hashtag is nearing 150k views on the platform, so it's no surprise, that aforementioned American businesswoman-turned-lifestyle icon Martha Stewart’s newly released Netflix documentary gained a lot of traction when it debuted on the platform earlier this year. Often referred to as the ‘original influencer,’ fans have become hooked on her impressive journey, blending business savvy with a love for home and lifestyle ventures.

"As I've grown older, I've honestly thought about how I can create something with purpose and intent, something that has longevity."

Throughout Laura’s own similar journey, there is an emphasis on the feel-good factor - be it in the home or through her fashion choices. Whether she’s curating a sleek-meets-stylish table setup, or choosing an outfit that reflects her vibrant personality, she believes in the power of surrounding yourself with things that inspire happiness. At the heart of everything she does lies a simple yet profound goal - to spread and soak up joy. It’s this infectious spirit that made her the perfect choice to front our December 2024 digital issue, The Festive Edition.

The Huddersfield-born 38-year-old started as a TV broadcaster, having launched her career through a serendipitous encounter whilst working at the front desk of a member’s club. She met a member, who introduced her to an agent, and the rest is history. But the longing for creative control over her career has led her to becoming a force for home decor through her homeware e-commerce platform Glassette, and her digital series The Art of Hosting. She has become the go-to for tablescaping ideas, crowd-pleasing recipes and decor inspiration. 

A luxurious dining table features red velvet-tied candles, dark purple calla lilies, and pink anemones in silver vases. Centered is a pyramid of marshmallows, cherries, and a cake topped with blackberries and figs. Grapes, rustic bread, and a crystal glass of wine complete this opulent, romantic feast setting.© Jermaine Binns
Laura's festive tablescape is serving main character energy with cherries, candlelit vibes, and enough sweet treats to keep the party going all night...

“As I've grown older, I've honestly thought about how I can create something with purpose and intent, something that has longevity,” she tells me. “As much as I love presenting, I absolutely have no control. There's not really much creativity that you can add to that. There weren't the platforms to build up your profile and I just wanted to create something.” 

“I like the things that I have control over, like my Art of Hosting on my Instagram. That's my creativity; they're my ideas, and they're my guests. That's something that I have built myself.”

Laura Jackson for H! Fashion© Jermaine Binns
Dress: Sheer Ruffle Dress, £365, Geordie Campbell, Slip: Baba Layer Dress, £80, Fruity Booty Shoes: Viv' Canard Slingback Pumps in Fabric, Roger Vivier, £890 Earrings: Silver Supernova Earrings, SORU, £165
Laura Jackson in H! Fashion's December digital issue cover star© Jermaine Binns
Dress: Sheer Ruffle Dress, £365, Geordie Campbell, Slip: Baba Layer Dress, £80, Fruity Booty Shoes: Viv' Canard Slingback Pumps in Fabric, Roger Vivier, £890 Earrings: Silver Supernova Earrings, SORU, £165

I catch up with Laura on a chilly Wednesday evening, just after she wrapped up an investment call for her businesses. Two days earlier, her home had played host to none other than Stanley Tucci for a festive edition of The Art of Hosting, who she describes as “the loveliest, kindest, warmest, most genuine person” - now that’s a dinner party I wished I’d cracked an invite to. 

She launched Glassette - an e-commerce platform centred on curation, narration, storytelling, and community, back in 2021, which was inspired by a combination of factors: Her love for the joy she feels when spending time with those around her, her desire to create something with purpose and… five boys she used to live with. "I was renting in a house with five very smelly boys and sharing a toilet with them, so my sanctuary was my bedroom. I made my bed, I had a scented candle in there and I tried to create this world for myself outside of the outside world. It just made me feel so good and independent and creative."

© Jermaine Binns

"I tried to create this world for myself outside of the outside world. It just made me feel so good and independent and creative."

Although she doesn’t have a business background, she saw a gap in the market for such a curated site. She learned about funding from those she calls her mentors: Michelle Kennedy from Peanut, Victoria Prue from Her and Whitney Hawkins from Flower Box. “Those three have really taught me about raising money, about women in this venture capitalist space and about tenacity. Only 2% of VC money or money for funding goes to female founders. It's such a small percentage.”

“I think that it's important to wear colour, to symbolise joy and happiness, so bright colours are on-screen favourites"

Rejection and the struggle to be taken seriously while raising money with a visible pregnancy bump have been some of Laura’s biggest challenges to date. Yet, her "glass half full" mentality has not only helped her overcome these obstacles but also allowed her to thrive, building a rapidly growing community. This same creative energy extends to her fashion sense, which she describes as “eclectic and non-consistent.”

Laura Jackson for H! Fashion© Jermaine Binns
Dress: Alivia Dress, £690, Rebecca Vallance Tights: Tights Dot (Black), £23, Falke Shoes: VITTORIO 85 Black Satin Fiori, £895, Jennifer Chamadi Earrings: Stylist's own

From vibrant splashes of colour and sharp, androgynous tailoring to ethereal, romantic dresses, casual jeans paired with quirky T-shirts, and cosy jumpers with classic trousers, Laura’s wardrobe is anything but boring.

"For me, it’s all about creating joyful happiness—whether through the outfit you wear, the environment you’re in, or the way you design that perfect setup to make lasting memories.”

Her flair for fashion stems from her mother, who she likens to British style icon Trinny Woodall, “She just loves fashion, loves accessories and belts and colour and gets excited about what she's wearing. She can’t wait to tell me about her outfit when I see her.” Laura fully embraces this philosophy, believing dopamine-inducing clothes bring pleasure: “I think that it's important to wear colour, to symbolise joy and happiness, so bright colours are on-screen favourites. Whereas when I'm dressing for work, I'll be a bit more androgynous. I'll wear darker colours, I'll wear a suit and clothes that have structure and silhouette.”

The parallels between her approach to fashion and tablescaping are strikingly similar. “It’s more about a feeling,” she explains. “It’s about how you want to feel in a space and what you wear within that atmosphere. For me, it’s all about creating joyful happiness—whether through the outfit you wear, the environment you’re in, or the way you design that perfect setup to make lasting memories.”

Dressing for television, however, was an entirely different experience. “When I’ve dressed for telly, I’ve always been expected to dress like a ‘girl’,” she explains. “The rules have been clear: ‘Don’t wear trousers, don’t wear a suit, don’t wear dark colours.’ It’s always been about skirts, dresses, and looking ‘girly.’ I’ve felt like I’ve been playing a character when it comes to my wardrobe. That’s the honest truth.”

“I’ve felt like I’ve been playing a character when it comes to my wardrobe. That’s the honest truth."

Laura Jackson for H! Fashion© Jermaine Binns
Dress: Fox Dress, £1,695, Annie's Ibiza Tights: Tights Matt Deluxe 30 Den, £28, Falke Shoes: Port Sandal, £595, IZIE Earrings: Cote Earrings, £320, YSSO Bangle: Artemis Bracelet, £440, YSSO

Beyond the world of television, Laura’s style is shaped by her love of travel and pre-loved pieces with a story, rather than fleeting trends. She cites cafes in Paris, cool people in Copenhagen and a recent trip to New York as some of the places that have informed her sense of style.

Her most treasured item? A Chanel bag - the first designer piece she treated herself to when she could afford it. “Probably not a good investment a finance person would say, but I wanted to buy something that would remind me of my personal journey. It symbolised that I can be, and do, whatever I want to.” Us fashion lovers, however, would argue it’s an excellent purchase, especially considering how brands like Chanel and Hermès tend to appreciate in value as they become vintage - did someone say, girl math?

With a keen eye for fashion and a talent for tablescaping, it was only fitting that we turned to our fun-loving cover star for some festive, fun party inspiration, to send us off into the new year in style...

What's your go-to outfit to host a dinner party?

Honestly, something really easy. If I've got my mates coming over and it's super chilled out, then I will just wear jeans and my slippers. Or if it's something a bit fancier, my dress and a slipper and some slippers, but I kind of always like to have something that I feel really comfortable in

What's your dinner party soundtrack?

I pretty much go on Spotify and I'll either do a sixties soul soundtrack or a film soundtrack. I love a film soundtrack because it's got the beats of a beginning, a middle and an end, and it feels like one cohesive piece of music even though it's obviously lots of different songs. Glassette and The Row always make really good playlists on Spotify. Don’t overthink it, but no one wants to listen to very slow music, but also not house music. 

What are your basic rules of tablescaping?

Taper candles and tea add atmosphere and depth to the table in the room that you're in. Creating the environment using light is really important, but no overhead lights. If you've got any lamps, put them on so it's not too dark - people need to see what they're eating, but you wanna create that mood. I also really like things that personalise the table, whether that’s a name card or a menu -  things that make it feel like you've thought about each guest even if it's something really small. A tablecloth is always great because you can mix and match it with different napkins.

What colour is your Christmas table this year?

I'm doing light blue, brown and orange. It feels like it's traditional in the sense of the Autumnal brown and orange colour palette, but the blue adds a bit of something that feels festive. 

The most crowd-pleasing dinner party dish?

If people are not vegetarian or vegan, my go-to is just a really good roast chicken and good crispy potatoes with a nice green salad and vinaigrette. You can prepare it all in advance and don't need to overthink it. You can't really go wrong in terms of burning it and I don't know anyone that doesn't love chicken potatoes and green salad.

What would be your perfect New Year's Eve?

I have two because I'm a woman of two brains. I’d love to be in my house with my friends and my children having a super simple delicious dinner, just drinking wine around the table and chit-chatting. But on the other hand, I love the thought of being somewhere warm on the beach with a pina colada in my hand with my husband and the kids having a sundown, being worried that I'm too warm. 

Do you have any New Year's resolutions?

I've made a calendar this year (it’s on my socials) because I'm constantly writing notes. I write my week out every week, but I feel like this year's completely slipped me by in terms of not carving out time for myself. I work so much and sometimes I'm like, for what? So I want to try and carve out more time to enjoy life and those moments. When I was young, I remember people who were older than me saying ‘It goes really fast’, and now I realise it does. My daughter is going to be six - it's going so quickly, so having the time to invest in great moments as a family and for myself is really important. I can work hard, but sometimes I need to come up and take a breath.

Credits

Laura Jackson @iamlaurajackson

Words

Lauren Ramsay @laurenjramsay

Photographer

Jermaine Binns @imagegod

Stylist

Tania Leslau @tanialeslau

Hair and makeup

Cathy Ennis @weelovehair

Set Designer

Lily Gisborne @lilyspad__

Editor

Natalie Salmon @nataliesalmon

Social Media Editor

Raymonda Jalloh @raymonda.j

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