The sartorial collaborations between A-list fashionistas and affordable clothing brands just keep on coming and Rita Ora has proved once again that she really is style goals, releasing yet another dreamy collection with Primark and this time it's perfect for spring.
Though she’s always had an epic style agenda, the 32-year-old singer and wife of Taika Waititi has become a sartorial icon in recent years, thanks to her daring style agenda that never fails to capture attention and of course, her incredible Tom Ford wedding dress. The pieces in both her first clothing collection and second, however, are designed to be wardrobe staples. “The collaboration fuses Rita’s love of fashion with Primark’s 50+ year history of providing quality essentials and the latest trends,” the brand said in a statement.
Why has Rita Ora collaborated with Primark?
“Throughout my life, I have always wanted to look stylish, and when I was younger, I couldn’t have done that without Primark,” Rita explained in a press release, “I could always stretch my budget with so many great pieces from Primark. Honestly, that is really when I learned how to get creative and play with fashion. Creating this collection with Primark has been very nostalgic for me, and I can’t wait for the world to see it!”
What is in the Rita Ora x Primark collection?
From statement jewellery to elevated denim, pretty pastels, neutral knitwear, handbags, shoes and trend-led pieces including waistcoats, summer dresses and beaded handbags, the collection really does have styles to suit everybody. Primark explained the collection consists of '‘a selection that’ll take you anywhere" with each item designed to be "show-stopping" to reflect many of Rita’s fun-loving personality and style.
When is the Rita Ora x Primark collection available to purchase?
The Rita Ora x Primark Spring collection is available to shop now in all of Primark’s stores across its 16 markets.