The best winter coat trends to invest in for 2024

These are the outerwear trends to consider if you're looking to combat the cold...

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Fashion features writer

Updated: October 31, 2024Oct 31, 2024, 8:15 AM GMT

The unforgiving temperatures are refusing to let up, and with this meteorological disappointment, comes the need for an outerwear upgrade.

The stylish coat is the linchpin of the winter capsule wardrobe, delivering a hit of insulation and flair in one fell swoop. But which styles are best equipped to elevate your 'fits for 2024?

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Aesthetically, the choice is typically between timeless and trend-led. One could always opt for a classic black number to last the years, especially if you plan on investing in a piece from a luxury label.

On the other hand, why not have some fun? We've seen a surge of playful prints dominate the autumn/winter shelves already, spanning sassy animal prints to pretty pastels, funky florals and more.

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As for functionality, one can't go wrong with a hefty puffer that acts as a climate-repelling duvet during the harsh London winter. But, we appreciate the design isn't for everyone, which is why we'd also recommend soft wool-blends, divine cashmere and evergreen leather gems to see you through the season.

The ball is truly in your court - all we'd say is buy less and buy better. So, here are the best luxury winter coats to invest in, not just for this winter, but for many modish winters to come.

Best winter coat trends to invest in for 2024:

The Power Puffer

Leave the Michelin Man parallels at the door, because this winter the puffer has taken on a whole new dynamic. Jil Sander took on the coat classic, infusing the puffer with earthy hues and tongue-in-cheek cuts. Prada on the other hand leaned into ski-chic – a stellar choice for self-confessed winterwear magpies. The main takeaway? Plain puffers need not apply.

Why we love it: Coming from someone who is resolutely not a puffer girlie, I have genuinely surprised myself by falling hard for Prada's puffed coat. The detail I'm into above all else is the exaggerated waistline – I think it makes the shape of the jacket feel fresh and luxe, never run-of-the-mill.

£2,450 AT FARFETCH

All Wrapped Up

This accessory-outerwear trend practically owes its life to Toteme, and we're not ready to give it up just yet. This season's take on the scarf-coat hybrid feels more structured than the original, with Murral having paid tribute via heavy wool tailoring and Rokh having showcased full-length, fuzz-trimmed iterations.

Why we love it: Cut from a cosy wool blend, this piece by Toteme offers a masterful fusion of pattern and proportion. I am evangelical about charcoal palettes (I think there's a tone to suit everyone) and love the subtle dropped silhouette - the perfect example of how a coat has the power to elevate, as opposed to coming across as an afterthought.

£810 AT LIBERTY

Big Bed Energy

Abandoning the delicious warmth of your bedsheets is a lot more bearable if you have a duvet coat to envelop yourself in before leaving the house. Granted, rows of padding feel synonymous with the Soccer Mom aesthetic (if that's your bag, go full steam ahead), but otherwise, styles by Vetements and Jil Sander, complete with a lustrous, buttery sheen, feel fresh for this winter.

Why we love it: Pillowy and swaddling, this pale pink maxi coat by Miu Miu will take all the anguish out of chilly winter mornings. The piece is created from lightweight recycled shell and infused with padded insulation for serious warmth. I really like the understated buttons and there is even the option of a tonal belt for a cinched silhouette.

£2,092 AT MYTHERESA

The LBC

The long black coat is back – although for diehard minimalists, it probably never went away. Capsule wardrobe lovers will be thrilled to hear that maxi lengths are on the agenda for 2024, with classic black emerging from the runways as the leading colourway. Embellishment is also having a moment, and Shushu/Tong's fusion of the two trends is a great source of inspiration of how to make sparkle look luxe.

Karen Millen Metallic Texture Check Darted Waist Midaxi Tailored Coat

Why we love it: Cut from a cosy bouclé blend, this black maxi coat by Karen Millen would make for a prudent purchase if you're looking to invest in a classic with a twist. The longline silhouette created by the double-breasted fastening is ideal for this season, but the piece also has an air of longevity about it. Style open over wide-leg trousers for a more relaxed shape.

£349 KAREN MILLEN

The Duffle

Embrace your inner child with an adorably elegant duffle to see you through the season. Championed by the one and only Victoria Beckham, the vintage-feel piece merges childhood charm with British eclectisim. Pair yours with jeans and leather loafers for a geek-chic aesthetic.

Why we love it: Imbued with nostalgic appeal, this duffle dream by Victoria Beckham feels super versatile for everyday wear. The caramel tone feels rich and earthy, and I would definitely size up to team with slouchy wide-leg trousers and leather loafers for coffee dates out.

£1,790 AT NET-A-PORTER

Cow Print Perfection

Western aesthetics have peppered the fashionscape throughout 2024. Call it the Bella Hadid effect or simply London’s desire to spark joy during a difficult climate, but country-chic is proving to be fashion’s most playful trend yet. Cue cow print, championed in AW24 collections by Acne Studios and Cos. Top of our radar, the kitsch design is a fun way to kick off the cooler season in style.

Why we love it: Double-breasted and coated in divine cow print, Acne Studios' trench is one for fearless dressers. The on-trend garment is made from pure cotton, crafted into a classic silhouette with a belted waist.

£770 AT MYTHERESA

Patent Brilliance

Patent pieces reigned supreme for spring/summer 2025. The perfect cool-girl staple, which is ideal for days when unparalleled self-styling is required, the hero piece is your key to sartorial success. After all, if Miu Miu says patent is in, who are we to disagree?

Why we love it: Showcasing the most beautiful, deep petrol blue hue, Alaïa's throw-on trench is cool luxury personified. Note the exaggerated lapels, longline silhouette, belted waist and sculptural cut to elevate any winter look.

£3,180 AT NET-A-PORTER

Why you should trust me:

My role on the fashion features team at HELLO! Fashion, coupled with over 10 years experience in the fashion industry, has enabled me to curate an expansive brand vocabulary and develop an eye for timeless yet on-trend pieces. Luxury trends spotlighting is my bread and butter, which helps me to predict trickle-down high-street trends that will appeal to the masses, be them seasoned style veterans or keen fashion rookies.

How we chose:

Style: Naturally, a super flattering coat silhouette is essential. When combing through the internet's top fashion sites for the best styles, we made sure that each of our picks are bang on trend for AW24. The coat designs we've highlighted are having a moment either on the runways, among the street style set, or both.
Price: Determined by the current trends, we've chosen a selection of stylish coats, ranging from mid-level brands to luxe designer labels for those with a penchant for designer picks.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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