Even for those of us who aren't 2024 brides, wedding season feels like it's approaching thick fast (cue: outfit panic). So if you're the one in the hot seat saying "I do" later this year, the feeling is bound to be accelerated.
As a late 20-something-year-old, I always find myself looking at bridal trends to add to my Pinterest board in the hope that soon I shall be shopping for my own. But in the meantime, let me window shop for you instead...
Lots of the trends floating around mainstream fashion agendas are also high on the bridal dress code for 2024: think 3D florals, bows and sheer lace. If statement detail isn't for you, the quiet luxury aesthetic is still trending, with simple silk gowns and 90s minimalistic silhouettes also popular in collections this year, giving classic looks a touch of contemporary.
Whether you need a registry office outfit, a gown for a chateau in the South of France gown or a whimsical balmy summer dress for a beach-clad ceremony, here’s the 2024 bridal collections you need to know about.
How we chose:
Elegance and Style: We aimed to find wedding dresses that capture the essence of modern elegance through their design, material, and overall aesthetic. Our selections include brands that offer modern and stylish options, as well as timeless pieces that reflect the joy and renewal of the season. Whether you're looking for something contemporary, bohemian, or classic, we focused on dresses that embody the lightness and beauty of spring, with details like floral patterns, lace, and soft, flowing fabrics.
Diverse Range of Options: Understanding the unique preferences and needs of each bride, we looked for brands that offer a diverse range of wedding dresses. This encompasses various styles, from sleek and simple gowns to elaborate and detailed designs, ensuring that there's something for every type of spring wedding. We also considered inclusivity in sizing and styles, aiming to feature brands that cater to all brides, making their special day truly unforgettable.
Nur Karaata
© Nur KaraataTurkish designer Nur is recognised for her glamorous and girly silhouettes, so of course her first bridal collection is absolutely no different. Her 'white and bride' selection features dazzling two pieces, bikinis, and mini and maxi dresses all designed in her signature silhouettes: playful tiered ruffles, daring cut-outs and elegant cape-style sleeves.
Olivia Von Halle
© Olivia Von HalleOlivia Von Halle has collaborated with London-based designer Jessica McCormack on a limited-edition bridal capsule collection. OVH is a key player in the luxury nightwear game, recognised for its bold designs and decadent materials. This romance-infused, seven-piece collection includes pyjama sets, robes and eyemasks and infuses Jessica's ethereal designs with OVH's signature silhouettes. Whether it's a girls' night in for the bridal party or the night before your big day, pre-wedding downtime has never looked more elegant.
Annie's Ibiza
© Annie's IbizaWhen it comes to vintage glamour combined with a sense of modern playfulness, nobody does it quite like Annie Doble, founder of Annie's Ibiza. The label epitomises eclectic dressing, with its stores in London and Ibiza standing as treasure troves for one-of-a-kind pieces and gems from emerging fashion designers. Now the label has launched into bridalwear, offering ready-to-wear designs, bespoke creations and even pieces made in collaboration with Richard Quinn and Clio Peppiatt.
Jacquemus
© JacquemusJacquemus is embracing wedding season by introducing it's first ever 'LE MARIAGE' collection. The range features a mix of bright colours and traditional white, presenting an ideal ensembles for a cool-girl bride or wedding party. The dresses, which feature sheer fabrics and alternative cuts, all capture the effortlessly stylish Jacquemus aesthetic.
Taller Marmo
After the stratospheric popularity of Taller Marmo's Ubud dress over recent years, we'd expect nothing less than a bridal collection that brings the same calibre of statement elegance. Inspired by the spirit of a Mediterranean island, these pieces are utterly perfect for sunshine-fuelled destination weddings.
Reformation
The label approved by the likes of Taylor Swift, Millie Bobby Brown and Selena Gomez for street style wear has launched its Spring Wedding collection for 2024, and it is absolutely cool-girl elegance personified. Femininity meets flirtatiousness with these pieces, and it's not just limited to the bride - the collection is also split into bridesmaids, wedding guests and more.
Halfpenny - 'Speak' Spring collection
© Leah Marie PhotographyHalfpenny's latest bridal collection nods to the brand's heritage with the use of delicate French lace. Based on the action of speaking, Founder and Creative Director Kate Halfpenny, said: “ In the same way that exploring my personal style changed my life, so did discovering the power of language. I adore how a simple phrase uttered in passing within the atelier can be the springboard to a new idea and open up a wealth of inspiration. Halfpenny London’s new Speak collection celebrates the beauty in communication and collaboration. With these new pieces, we give our brides another way to express themselves, to speak up sartorially, and show the world exactly who they are.”
SLA - 'Drop 1' inaugural bridal collection
Sla and glitzy cool-girl partywear have become synonymous. Founded by formidable Influencer Sarah Ashcroft, the label is set to launch its first-ever bridal collection on March 29th. From slinky, sheer lace two-pieces to form-fitting glittery mini dresses, the collection boasts the perfect pieces for the hen-do to the pre-wedding party and beyond. Plus, with all pieces at less than £200, they're ideal for those after more affordable options.
Rotate's Wedding 5 Collection
Copenhagen based brand Rotate has become synonymous with cool-girls across the globe. This season it has released the 'Wedding 5 collection' - a selection of high-octane bridal outfits for every kind of bride. From cropped jackets and mini skirts featuring 3D florals (AKA one of SS24's biggest trends) to simplistic silk silhouettes that ooze femininity, the entire collection is utterly delectable.
Nadine Merabi
© Nadine MerabiIf you're a classic bride who likes a touch of party girl glamour, you're in luck. In February, luxury ready-to-wear brand Nadine Merabi dropped an exquisite bridal collection that features a variety of pieces from classic tailoring to show-stopping pearl party dresses, perfect for any bridal celebrations from the engagement dinner, right up to the big day.
Molly Goddard
© Molly GoddardQueen of all things tulle and frills, Molly Goddard, has just released her very first bridal collection and it's as voluptuous as you might think. The collection features a range of dresses, some more extravagant than others, veils, bags and cardigans, all perfect for an alternative modern bride.
Whistles
For those who are looking for timeless minimalism, Whistles’ new collection is for you. Feminine, pared-back silhouettes are at the top of its design agenda. A handful of new season styles have been added to its signature heroes collection including a corset top and skirt for those wanting to eschew a dress, a cowl-neck maxi with a tie back (pictured), a classic v-neck dress and more. Quiet Luxury never looked more elegant.
Galia Lahav
The bridal maestros at Galia Lahav presented its ‘Amor’ and ‘Encanto’ collections for Spring 2024. Whilst Amor is its couture collection inspired by the opera Carmen, my eyes were immediately drawn to Encanto which “celebrates the power of weddings & the blossoming of true love.”
From feminine sheer lace to translucent glitter corsets and 3D florals, the Encanto collection is perfect for brides who want to combine statement elegance with classic silhouettes.
Dune
Lest we forget, footwear is an important part of the day, whether style or comfort is at the top of your agenda. Dune unveiled its SS24 footwear and accessories collection at the end of December, and its styles are varied enough to suit every bride, from sandals to wedges, flats to trainers. The Melodie's ribbon tie pair are perfect for incorporating the balletcore trend into your day, whilst Devotional 185 are the ultimate pair for high-octane opulence.
Rixo
Rixo’s “New Bridal” collection infuses modernity with its signature vintage designs. Classic silk jacquard featuring cut-outs, 60s mini dress silhouettes with trending bows and one-shoulder sequin dresses with gilded heart waist belts. Depending on what you're shopping for, Rixo's website breaks its bridalwear down into registry, ceremony and party.
Why you should trust me:
Lauren is Hello! Fashion’s resident digital writer, covering all things fashion and lifestyle - from the latest celebrity trends to bridal fashion, influencer street style to the best pieces to shop this season. You’ll also find her trying out the latest fashion trends every month, interviewing industry moguls for our Fashion Insider series, and finding the chicest things to do in London.
