Well, well, well, what do we have here? Kylie Jenner in a one-piece swimsuit instead of an itsy-bitsy bikini? The Sydney Sweeney effect is real.
As I said before, Ms Jenner usually opts for a barely-there itsy-bitsy ensemble to sit poolside and work on her all-important tan. However, on this occasion, she’s bringing back the sultry Baywatch swimsuit that is set to dominate the swimwear trends cycle this season.
© Instagram / @kyliejennerPosting to her 398 million Instagram followers yesterday, Kylie shared a series of stylised images of herself posing on a beach, championing her new holiday edit from her eponymous brand Khy.
© Instagram / @kyliejennerOf course, it wouldn't be a Kylie Jenner collection without a skimpy 'kini, but also included in the mix featured a low cut, criss-cross-backed black one-piece swimsuit, not too dissimilar to the striped white and navy option Sydney Sweeney donned on her ‘gram just a few days ago.
Kylie teased her namesake fashion label Khy back in October last year, sharing a series of Matrix-inspired looks to the brand's Instagram account. Soon after, on November 1 2023, Kylie officially launched her store - instantly selling out with a slew of famous faces, including her famous sisters buying in bulk.
© Instagram / @kyliejennerThe idea behind Khy is to curate a series of themed drops in limited quantities. Her newest collection, titled 'Drop 008: The Vacation Shop' debuted just yesterday, featuring a range of holiday staples, including sheer dresses, bold block-coloured swimwear and naturally, Kylie's plunging neckline black one-piece.
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When it comes to cultivated wardrobe options, Kylie is among the many famed faces that pioneer new fashion trends. In short, we’re set to see a whole lot of one-pieces pepper the sandy beaches of our holiday destinations this summer.
