It's been a big few weeks for former Love Island star turned fashion aficionado Molly-Mae Hague after she publicly announced her breakup with boxer fiancé of five years, Tommy Fury.
During the breakup, the 25-year-old took a hiatus from social media to regather and reset, until yesterday…
Posting to her 8.2m Instagram followers, the beauty mogul and founder of Filter by Molly-Mae shared a wholesome snap with the caption "Thank you for being the best online friends I could’ve ever wished for" in reference to the support she’s received from fans around the world.
In the image, Molly can be seen candidly standing on a deck looking out into a lake, donning a matching cotton jersey pyjama and loungewear set believed to be from intimate brand, Cou Cou intimates. The idea for Cou Cou came to the brand's founder Rose Colcord after an ex-boyfriend questioned why she didn’t have any nice everyday underwear.
"I was like, I have a whole drawer of Agent Provocateur and La Perla. What are you talking about? And he was like, you know, I mean, your daily underwear. It's always granny panties," Rose told H! Fashion. At the time, Rose was studying Philosophy with a focus on corporate social responsibility and ethics. She realized that women often have to choose between comfort and beauty in their daily underwear. "It represented how, as women, I had to pick between feeling comfortable every day or beautiful as if they're mutually exclusive concepts."
MORE: Molly Mae just paired ballet flats with the most unexpected trousers
RELATED: Molly-Mae Hague's stunning Wimbledon dress was from Hailey Bieber's favourite It-girl brand
© Instagram / @coucouintimatesThis led her to create Cou Cou, recognizing that traditional lingerie brands were catering to the male gaze rather than female needs. Her studies also made her aware of the environmental impact of fashion, particularly in the neglected area of underwear. "Everyone was so focused on fast fashion and hyper aware of the impacts of the fashion industry on the environment. But no one was paying any attention to our daily underwear or underwear in general," she said, noting how underwear has the shortest life cycle of all garments. The inspiration to launch the brand struck her suddenly, "I just literally in the middle of the night in November 2021, out of nowhere, I woke up at 3 a.m. and wrote the business plan for Cou Cou."
The comfortable yet chic co-ord in crisp white is the perfect option for cosying up on the couch to binge the new season of Only Murders in the Building (which debuted on Disney+ today) or a restful slumber.
MORE: Hailey Bieber just wore the 'cool-girls' favourite underwear brand
RELATED: 7 sustainable lingerie brands that you need to know about
If you’ve ever had the luxury of owning a set of stylish pyjamas (girls who wear their boyfriend's old oversized t-shirt please raise your hand) then you’ll know that feeling put together even when you’re at home doing absolutely nothing is seriously unmatched.
© Instagram / @mollymaeWhen taking some much-deserved R&R in her co-ord cosy’s, Molly is a quiet luxury fashion force. Ever since she exited the Love Island villa back in 2019, Molly and her wardrobe have elevated tenfold, often spotted sporting Jacquemus blazers, Jil Sander graphic tees and opulent gowns on the red carpet, so it’s no surprise that her off-duty style is just as effortlessly chic.
