How to find the perfect-fit jeans

I'll be the first one to admit it, I absolutely hate shopping for jeans. With so many styles, sizes and denim washes, I find it all a bit overwhelming and never know where to begin.

In my years on the hunt for my perfect pair, I have established which suit my frame and personal style and those that don't. Personally, I steer clear of a bootcut or flared jean as I find they don't do anything for my body shape, and favour either a classic straight leg, or more recently, I've leant into a wide-leg.

© Raimonda Kulikauskiene

Jeans are all down to personal preference. As the ultimate core wardrobe staple, you need to feel comfortable and confident in them. Opting for a style because its trending or 'in' means you won't reach for it or wear them as you won't feel confident wearing them. Ultimately, when buying jeans, it all comes down to the good old in store, take 10 pairs to the fitting room with you experience. Or alternatively, ordering a range of style online so you can try them on in the comfort of your own home and without the harsh fitting room lighting. 

Hello! Fashion caught up with Marianne McDonald, creative director at Citizens of Humanity, to learn how to find the perfect-fit jeans.

What are your top tips on securing the perfect fit? 

"One of the best things about the new silhouettes is that you can wear them any way you like.  An example of this is the Neve that can be worn true to size for a baggy low slung look, or sized down one or two sizes for a neater low slung vibe.  I’d recommend trying on a few sizes to find the ones that create the best look."

Do you have any rules on which body shapes suit which jean styles? 

"One of the most common misconceptions is that people think that they can’t wear a low slung, or wider leg, or flare for various reasons like they don’t have long enough legs, they are too curvy, or too straight," Marianne explains.

"We approach our fitting process with the ethos that our jeans should look incredible on all body types and we do extensive fittings on multiple body types to ensure that everyone’s legs look as long as possible, that bums look nicely sculpted and that the vibe is just right."

We've rounded up our favourite styles from some of our go-to brands when it comes to denim. Whilst you can find jeans at any price-point, its key to remember that jeans can also be an investment, and if well looked after, will last you a lifetime. They're a piece in your wardrobe you'll reach for and wear in so many different ways, that spending a bit more might help you find your perfect pair.

How we chose:

• Style: Naturally, style is paramount. All the jeans we've highlighted below are chic, durable, and will tick every box for each denim style to suit different body shapes and personal preference. 
• Price: Whether you're planning on splashing out or bagging a bargain, we've got a jean in your price range. We've selected this season's best, ranging from high-street brands to luxe designer labels.

Why you should trust me:

I am Hello! Fashion’s Style Writer, with seven years of experience within the fashion journalism industry. I have a love for fashion and spotting upcoming trends, coveted pieces and scouring online for irresistible new-in finds.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.