We’ve all looked at our underwear collection and felt incredibly uninspired.
Because wearing underwear is a daily requirement, we often put all of our sartorial energy into clothing, and only put effort into our lingerie choices if a potential VPL is on the cards (unless like many fashionistas, you're making it an outfit accessory).
Valentine’s Day is the perfect time to show yourself some self-love. Don’t forget, lingerie is the appendage closest to our skin, therefore wearing underwear that makes you feel good has the potential to help with overall self-confidence.
© @sabrinacarpenter2025 is the ideal time to invest in luxury underwear because the 'underwear as outerwear' trend is still going strong both on and off the red carpet. Celebrities such as Emily Ratajkowski and Sabrina Carpenter catapulted the 'no trousers' trend onto our sartorial radars en masse in 2024, with recent runway collections demonstrating it's not an aesthetic that's leaving anytime soon. On the red carpet, corset-style bodices and sheer dresses have dominated previous awards season - with corsetry already coming in hot for 2025.
So whether you’re a lace lover, French frill fanatic or want to add dopamine dressing to your underwear collection, here are the best luxury lingerie brands for Valentine’s Day.
Luxury lingerie brands to have on your radar:
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Bordelle
Bordelle is best known for its recognisable Angela bondage-style dress that it launched in 2009 at Selfridges in London. Bodycon silhouettes, 24K gold-plated hardware, satin elastic strapping and luxurious fabrics come together to create modern silhouettes.
Worn by icons such as Rihanna, Madonna, Beyonce, Lana del Rey, and FKA Twigs - do you need any more reasons to invest?
2/15
Dora Larsen
Established in 2016 by ex-lingerie and fashion buyer Georgia Larsen, Dora Larsen is a luxury brand that also has the planet in mind. Its colourful designs and contemporary shapes add a dash of fun to potentially dull underwear draws.
Think bright pastels, contrasting coloured lace and vibrant cami sets. Its collections are designed in the UK and produced in limited supply.
The brand says: "83 per cent of the raw materials used in our collections are responsibly sourced, containing either recycled or organic and natural fibres."
3/15
Gilda & Pearl
This exquisite British brand is inspired by the Golden Age of Hollywood, bringing a touch of glamour to lingerie and loungewear. Think opulent satin, gold lace and feather trims. Everything is designed and made in the UK, with designer Diane Houston at the heart of its creations.
"Gilda & Pearl represents our inspirations. Gilda is one of classic cinema’s most intriguing Femme Fatales, while the lustrous pearl is as beautiful as it is unique." If you want your underwear to feel as equally glamorous as your outerwear this Valentine’s Day, this is the way to go.
4/15
Bluebella
Bluebella, founded in 2005 by Emily Bendell, is a British lingerie brand renowned for its provocative and empowering designs. Inspired by a desire to redefine sensuality, Bluebella offers bold, fashion-forward pieces that blur the line between lingerie and outerwear.
The brand’s ethos focuses on confidence, individuality, and self-expression, appealing to modern, independent women who is gearing up for V-Day.
5/15
Agent Provocateur
Does this mention even need an explanation?This brand is up there with the legends of lingerie. The female-led label creates everything from corsets to toys to crystal embellished ‘naughty’ bras that will set you back a mere £895. It pushes boundaries with daring designs, yet stays true to its luxury status whilst doing so.
The brand says say its first store on Broadwick Street in Soho: "Marked a pivotal shift in British counterculture by subverting the male gaze to empower women." If empowered is how you want your lingerie to make you feel this Valentine’s Day, look no further. Sabrina Carpenter is a fan.
6/15
Eres
Beloved French label Eres is known for its signature peau douce fabric that promises gentle cuts and all-day comfort. The label's collections house unique patterns, designs for all body shapes and a variety of skin tones. Having been sported by the likes of Kim Kardashian, Kate Hudson and Rosie Huntington-Whiteley, the brand has curated quite the cult following. So, it comes as little surprise that the brand has been a luxury go-to for over 50 years.
7/15
Rigby & Peller
Rigby & Peller is key luxury brand with choices to suit every shape and cup size, ranging from cup size A-J. Its designs range from delicate lace pieces to bold patterns and have styles to suit all thanks to the boutique stocking additional designer brands Marie Jo, PrimaDonna Twist and Andres Sarda. “Sultry, subtle, vibrant and classic themes are brought together to create this stunning boutique catalogue," reads the website.
This brand has been going for over 80 years and once supplied underwear for the late Queen Elizabeth II, so there’s no questioning the quality of its pieces.
8/15
Fruity Booty
Fruity Booty is the go-to brand for It-girls (including Kendall Jenner FYI), blending sultry and sweet designs with eco-friendly practices.
Most pieces are made from surplus fabrics, and sustainable materials are used for others. Packaging is 100 per cent recycled, with a zero-plastic policy. Wash yours separately in cold water (max 20°C) to preserve colour and save energy.
With plenty of kitsch, charming designs to pick from, Fruity Booty is set to become your cool-girl go-to for the new year.
9/15
Underprotection
Underprotection’s romantic collection features delicate honey-yellow lace, rich chocolate tones, and blue florals, perfect for special occasions. Crafted from sustainable materials like TENCEL Lyocell, responsible wool, and organic cotton, many pieces are Oeko-Tex and GRS certified. The B-Corp brand ensures ethical production with vetted manufacturers and fair worker conditions. And that is true luxury.
10/15
Cou Cou Intimates
Cou Cou Intimates offers cute and comfortable lingerie crafted with sustainability in mind. Specialising in breathable, eco-friendly fabrics like organic cotton, their pieces are designed to be both stylish and practical for both everyday and special wear.
Emphasising inclusivity, Cou Cou provides a range of sizes and timeless designs that cater to various body types. With a focus on minimalism and quality, Cou Cou Intimates blends luxury with eco-conscious values, making it a favourite for those seeking mindful fashion choices.
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Fleur du Mal
Fleur du Mal, founded in 2012 by Jennifer Zuccarini, is a luxury lingerie brand that celebrates the intersection of elegance and seduction. Drawing inspiration from art, music, and vintage aesthetics, Fleur du Mal offers meticulously crafted lingerie, ready-to-wear, and swimwear that exudes sexy sophistication. Its blend of classic and contemporary styles has garnered a devoted global following - and for good reason.
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Victoria's Secret
Victoria’s Secret is a lingerie empire, founded in 1977 by Roy Raymond in San Francisco The brand started out as a lingerie store aiming to create a comfortable shopping environment for men. By the 1990s, it had transformed into a global brand, renowned for its glamorous fashion shows and signature Angels. Today, the brand focuses on body positivity and empowerment, seeking to uphold its legacy while paving the way for women of all shapes and sizes.
13/15
Rixo x Stripe & Stare
Rixo have collaborated with Stripe & Stare for a limited-edition collection marrying chic style, comfort, and sustainability. Featuring Rixo's playful prints and Stripe & Stare’s ultra-soft, eco-friendly fabric, the colourful collection includes knickers, bras, camisoles, bodies, and pyjamas.
The materials included use 95 per cent less water than cotton and are 95 per cent biodegradable within three months - making this partnership perfect for sustainability warriors. Plus, the collaboration marks Rixo's debut into lingerie, with designs showcasing leopard, stripes, and on-theme hearts.
14/15
Edge o' Beyond
Edge o' Beyond is a British luxury lingerie brand celebrated for its bold aesthetic, inclusivity, and sustainability. Founded in 2014 in Notting Hill, this Black-owned label designs every piece in Wales, combining artistry with ethical practices.
Committed to offering something for everyone, the brand provides sizes from A to HH cups and XS to XXXXL, ensuring a perfect fit for all body types. Beyond its signature lingerie and jewellery attachments, the brand also offers swimwear and nightwear.
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Boux Avenue
Boux Avenue is a key player in the lingerie sphere, and its success since launching in 2011 is the ultimate proof. This year, it has released the most exquisite Valentine's edit that epitomises affordable luxury. Intricately crafted lace detailing, corsetry-inspired silhouettes, mesh panelling and decadent satin is on the agenda for its elevated 2024 collection.
Boux Avenue prides itself on lingerie to make you feel comfortable, confident and empowered. Luxury for less.
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