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Charm jewellery is 2024's cool-girl jewellery trend: Here's which ones to shop now

Consider us charmed…

Fashion Features Writer
Updated: August 12, 2024

Charm jewellery in all forms has been around for a while now, many remember making personalised necklaces and bracelets in their primary school days, threading colourful beads and eclectic charms onto an elastic string to gift to best friends, boyfriends and even grandparents on their birthday if they should have ever been so lucky. 

If you identify yourself as a bit of a crafty queen, you’ll be happier than ever to know that charm jewellery, and accessories, are back and more popular than ever, sported by fashion industry heavyweights such as Gigi Hadid and Dua Lipa and made by the coolest of cool on TikTok and Instagram.

© Instagram / @livia

'It' girl Liva Nunes Marques made waves on Instagram in this bold charm necklace by Danny Fisher

Like all good trends, we can’t help but indulge ourselves and that’s why we trawled the internet to find a few of the best options to shop and make, each just as on trend as the next. 

How to make your own charm jewellery:

Begin by choosing a chain from your collection that perfectly captures your mood, whether it’s the classic elegance of gold, the cool sheen of silver, or the warm blush of rose gold. Embark on a treasure hunt for charms that speak to your soul - look for meaningful symbols, your initials, birthstones that tell your story, or rare vintage gems that set your heart aflutter. Vintage stores and markets are treasure troves for trinkets - and Etsy is also a great place to search. 

© Christian Vierig

Sarah Lysander wears a charm necklace paired with green ruffled top outside the Alessandra Rich show during Paris Fashion Week

Secure your chosen mementos onto your chain with jump rings, which you can easily find on Amazon. Fasten each one with precision using jewellery pliers for a lasting hold. As you curate your necklace. And there you have it—a bespoke charm necklace that’s a wearable mosaic of your unique style.

If you’re wanting to take things back to your DIY roots, the TikTok girlies are a wealth of knowledge when it comes to sourcing, making and wearing handmade charm jewellery. 

MORE: Shell Jewellery: 15 amazing pieces to shop now

RELATED: Autumn 2024 jewellery trends to have on your radar and shop now

If you’re not so handy on the jewellery-making front, these options below are just as personal and customisable...

The 10 Best Charm Necklaces and Bracelets To Shop Now:

  1. 1/10

    Juanita necklace

    Crystal Haze

    Editor's note: This necklace doesn't just accessorise an outfit; it brings it to life. Style it with a white linen dress, or use it to edge up a preppy look. 

    A vivacious medley of resin gummy bears and freshwater pearls, it's like a burst of joy in necklace form. With its kaleidoscope of colours - this is kitsch at its finest. 



  2. 2/10

    Pearl Sun Bracelet Set

    Pandora

    Editor's note: To style this piece, I'd pair it with a crisp white cuff shirt to let the gold shine, or layer it with mixed-metal pieces for an eclectic look.

    This bracelet is a canvas for personal expression and the possibility to customise with even more charms is delightful.

  3. 3/10

    Thalassa Ocean Treasures Charm Necklace

    Dinny Hall

    Editor's note: The collection of charms features a starfish, a shark's tooth, a mini shell and a brilliant-cut white sapphire and blue topaz, all designed to sit together on the neck like a stack of lost treasure.

    Perfect for a seaside escape or just to remind you of your last beachside adventure this handcrafted necklace in 22k gold vermeil is designed to last a lifetime. 

  4. 4/10

    Woodland Charm Necklace

    Bill Skinner

    Editor's note: This piece is perfect for springtime, paired with gingham and a manic-pixie dream girl attitude.

    Dainty, fresh and seriously fruity, this ultra-cute gold-plated charm necklace features a tiny conker, a pinecone, redberries, a pumpkin, a toadstool and a winter pansy.

  5. 5/10

    Olivia Looped Chain Multi Charm Chain Bracelet

    Oliver Bonas

    Editor's note: I love how the delicate hints of colour allow for a subtle pop of freshness.

    Adorned with a mix of gold and faux pearl charms this affordable bracelet is a major spring mood.

  6. 6/10

    Lucky Gold Charm Necklace

    Sccollection

    Editor's note: This would make the perfect addition to an existing dainty necklace stack.

    If your jewellery aesthetic is bold and gold, then this chunky 12k antiqued gold plated stainless steel chain fitted with hand-crafted 12k antiqued gold plated pewter charms is for you.

  7. 7/10

    Red ladybug crystal necklace

    Bimba Y Lola

    Editor's note: A bold statement piece like this deserves to be on show so I suggest wearing it over a crisp white button-up shirt or with a strapless summer dress.

    Perfect for those who love to wear funky accessories and those who are currently in their coquette-core phase, this ribbon-tied charm necklace is a talking point in its own right.

  8. 8/10

    Key To Your Heart Necklace

    Missoma

    Editor's note: Personally, I love a necklace which can be either added to or disassembled to fit any ensemble, and this Missoma option features exactly that.

    featuring Missoma's iconic Axiom chain paired with a gold key charm, ridge heart charm, double-sided black/green onyx charm and dendritic triangle clip-on pendants, this eclectic collection can be swapped out and interchanged depending on your mood.

  9. 9/10

    Bubble Charm Necklace Builder

    Prya

    Editor's note: Bubble necklaces are huge right now and we only have Hailey Bieber and her giant diamond-encrusted 'B' necklace to thank.

    I love a personalised jewellery moment and this bubble necklace allows you to pick up to 12 charms suspended on either a silver or gold micro curb chain. Each charm is £28 and can be removed or intertwined with your existing collection.

  10. 10/10

    Lucky Charms Bracelet

    Dior

    Editor's note: A Dior keepsake is the ultimate forever gift for either yourself or a loved one. Note that this particular bracelet will never go out of style.

    New for Fall 2024, the Dior Lucky Charms bracelet revisits House symbols in a modern design. Made from an antique gold-finish metal chain and featuring a CD signature charm, a white crystal, white resin pearls, a clover studded with small pearls, a star adorned with a blue crystal and a heart displaying a pink crystal, this is a gift that keeps on giving

How we chose the pieces:

Aesthetic: Each item on this list is adorned with charms, some large, some small, some made from precious stones and some plated in gold. Each necklace or bracelet has the ability to have extra charms added for a more personal touch. 

Price: I have chosen items from a range of high street and designer brands, allowing for each budget to indulge in this trend. 

Why you should trust me:

I am Hello! Fashion’s Fashion Features Writer. With a love for all things fashion (the quirkier the better), I can usually be found playing dress-up in my own wardrobe, watching Gilmore Girls for the 8th time or finding new outfit inspo and DIY musts on TikTok, nothing in my closet is safe from a safety-pin bow embellishment. I have been in the styling world for almost 5 years now, specialising in editorial features, luxury campaigns and music videos. As for the world of magazines, I have worked for various digital and print publications around the world, focusing on fashion. Basically, fashion is my bread and butter.

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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