Jellies have been lingering in the background for years now, popping up every now and then for a summer seasonal statement, however thanks to our favourite designer twins over at The Row, jellies have secured themselves a solid spot on the summer footwear wishlist for 2025.
What are Jelly Shoes?
© Instagram / @melissaofficialIf you went to primary school in the late 90s through to the early 2000s, you’ll be more than acquainted with the famous plastic shoe style. Loved and adored by school girls because they came in a glittery pink colourway and by parents across the globe due to their easy-to-put-on nature, Jelly shoes are, above all else, nostalgic.
Jelly shoes are predominantly made of PVC plastic, a durable material which is then moulded into a particular shape.
© The RowNow, jelly shoes come in a wide array of different silhouettes, including ballet flats, chunky heels and The Row's famous Mara Flats which are fitted with thin cork inner soles.
In light of my personal favourite nostalgic shoes coming back into fashion, I found a few options that are perfect for summer and available to shop now.
Jellz Flats
Jeffrey Campbell
Baby pink will always be a spring/summer fan favourite and these ultra-cute Jeffrey Campbell options are just the right amount of coquette. Style with a sun dress and matching pink bow in your hair to really nail the vibe.
Jamie Jelly Flats
Free People
A pop of colour never hurt anyone, especially not in jelly form. These bold red options are seriously cute and would even cuter worn with slouchy white socks and a mini dress.
JuJu Reilly Green Fisherman Jelly Sandals
New Look
If you're wanting a blast from the past then these New Look options are exact replicas of those worn in the 90s. Available in practically every colourway under the sun, these particular options would look super cute with socks and a mini skirt or a dress come summer.
Blue Flip Flop Jelly Sandals
River Island
Forget regular flip flops, jelly options are much more fun. Easy to wear and even easier to style, these River Island options are not only made in the dreamiest tone of blue, but they also feature a subtle square toe making them chicer than ever.
Iro Jelly
Ancient Greek Sandals
I unfortunately haven't had the pleasure of trying on these Cinderella slippers but I'm willing to bet my firstborn that they're comfier than ever. Designed to be worn in the water, on the rocks or on the sand, these dainty ballerina-style shoes probably wouldn't mind if you wore them on the city sidewalks either.
Jelly Slip On Ballet Pumps
M&S
If you can wear of pop of bold colour in the sunshine months, when can you? These M&S ballet flats in ruby red are a statement footwear delight that will invite compliments like no other.
Medusa Sandals
Ghiaia Cashmere
Loved and worn on repeat by Swedish model Elsa Hosk, these affordable Italian-made jelly options are made from 100% plastic and hemp and are available in four colourways.
Cat Cleat Jelly Shoes Women
Fenty x Puma
Designed by the iconic Rihanna under her namesake label Fenty, these lime green micro heels are the epitome of it-girl style.
How we chose the pieces:
- Aesthetic: Each item in this list fits the jelly shoe vibe, meaning they are all either made from rubber or PVC plastic.
- Brand: I have included a range of high street and luxury brands to ensure each budget range can indulge in this summer's notable new footwear trend.
Why you should trust me:
I am Hello! Fashion’s Fashion Features Writer. With a love for all things fashion (the quirkier the better), I can usually be found playing dress-up in my own wardrobe, watching Gilmore Girls for the 8th time or finding new outfit inspo and DIY musts on TikTok, nothing in my closet is safe from a safety-pin bow embellishment. I have been in the styling world for almost 5 years now, specialising in editorial features, luxury campaigns and music videos. As for the world of magazines, I have worked for various digital and print publications around the world, focusing on fashion. Basically, fashion is my bread and butter.
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