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H! Fashion Loves: The chicest new-ins you need to know about right now

From fashion brands to beauty products and tech and lifestyle launches, this specialist edit is handpicked by our team of experts...

Lauren Ramsay
Fashion and Lifestyle Writer
Updated: 4 days ago
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The constant barrage of fashion, beauty and lifestyle trends and new releases can feel like an overwhelming whirlwind.  

Promotional fashion emails clogging your inbox,  your feeds brimming with TikTok beauty obsessions, the endless stream of new restaurant openings makes choosing the perfect spot a daunting task, and the impossible task of finding unique interior treasures...

Allow us to introduce: H! Fashion Loves...

Welcome to your new destination for the hottest happenings of right now handpicked by me, Lauren Ramsay, alongside our team of specialist experts.

From the coolest pieces for your home that we're coveting to brand-new jewellery launches, the best things to do during downtime, tech must-haves and new fashion brands to have on your radar. Elevate your life with our luxurious curation of all things effortlessly chic.

MARCH 2025

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JEWELLERY:

So-le Studio's Insieme Ring

Looking for a statement piece of jewellery to elevate your accessories arsenal this season? Look no further. The Insieme - the first double ring by jewellery brand So-le sSudio features two incredible dazzling rings in one. The elegant piece is sculpted into an elegant curved design that is designed to evoke the infinity symbol - the perfect gift for a loved one.

FASHION:

Very x Michelle Keegan SS25

Soap star-turned-fashion icon Michelle Keegan has launched a brand new spring/summer 2025 collection with online retailer Very.co.uk. Continuing her partnership with the platform, the entire collection embodies her signature style: contemporary, versatile and effortlessly chic. From faux suede jackets to sequin maxi dresses and light denim, the collection has you covered for every occasion as we (finally) head into the warmer weather season.

FASHION:

HEYDUDE'S Austin Lifts

Footwear label HEYDUDE has teamed up with Hollywood It-girl Sydney Sweeney to introduce its Austin Lift shoes for 2025. Placing emphasis on style being comfortable, the slip-on shoe oozed comfort. What's more, they come in a variety of colours, patterns and textures to keep you in style all season long.

FASHION:

Smythson's Milton Shoulder Bag

Luxury accessories brand Smythson has launched the ultimate shoulder bag for spring/summer 2025. Crafted from smooth leather, the Milton bag is the ultimate timeless piece to add to your wardrobe. With plenty of space, an internal pocket and a comfortable flat shoulder strap, this piece will go everywhere with you. P.S - the super luxe 'truffle' colourway is our favourite...

TIMEPIECE:

Swatch Blossom Time

Step into spring with Swatch's newest floral-adorned watch range, perfect for the sunny season ahead. These stainless-steel floral-inspired watches prove that sometimes the most impactful statements come in subtle forms. Choose from a variety of bold colourways, including pink, blue and gold.

FEBRUARY 2025

JEWELLERY:

Pandora X Ahluwalia

Iconic jewellery house Pandora has teamed up with London Fashion Week's resident designer Priya Ahluwalia on an exclusive range of engravable symbols, sketched by Priya herself. For her eponymous brand Ahluwalia's LFW SS25 show in September 2024, Pandora jewellery was hand-selected to adorn her runway looks. Now the two have continued their partnership with this collection that takes inspiration from Priya's heritage, as well as textures and patterns from the Ahluwalia brand’s runway collection.

FASHION:

Choose Love X Lulu Guinness

Designer Lulu Guinness has teamed up with the Choose Love foundation for a fashion-meets-philanthropy initiative that gives back in style. Fronted by Laura Whitmore, the campaign encourages us to redefine Valentine's Day as a moment of love beyond romance. Featuring a limited-edition T-shirt (£35) and tote (£15), the collection supports refugees and displaced communities worldwide. (Plus, 30% of sales from the brand’s iconic Lips clutch will also go to the charity.) "The work Choose Love does is truly life-changing for some of the most vulnerable people in the world,” explained Laura. "More than ever, this Valentine’s Day is the perfect time to Choose Love with Lulu." A bold fusion of fashion and activism, this collab makes giving back effortlessly chic.

FromFebruary 5 to March 8 2025.

JANUARY 2025

TECH:

The Samsung Galaxy S25 series

This January, Samsung announced the release of the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, using multimodal AI agents to change the way users interact with their phones. "Our Galaxy S25 series is a true AI companion, adapting to you and your needs,” said Annika Bizon, Director of Mobile Experience, Samsung UK & Ireland. “Modern life is busy, so our latest AI features focus on saving you time to do more of what you love."

Pre-Order now. The Galaxy S25 series launches February 7

FASHION:

Roger Vivier's Viv’ on the Run Trainer

Designer accessories label Roger Vivier has launched its Viv on the Run Trainers for 2025. Inspired by the late 1990s/early 2000s and embodying 'refined savoir-faire and Parisian essence', this footwear beats the boundaries between street style comfort and elevated glamour.

FASHION:

Self New Collection

British fashion retailer Next's athleisure brand Self has launched its latest collection, and it's the perfect addition to the wardrobe as we look ahead to spring. Neutrals, pastels and muted tones make up the chic and versatile range of soft intimates, loungewear, activewear and wardrobe essentials.

NOVEMBER 2024

FASHION:

ECCO.kollektive collaborates with Louis-Gabriel Nouchi

For SS25, ECCO's leather-focused, collaborative project ECCO.kollektive has partnered with up-and-coming French designerLouis-Gabriel Nouchi, with a collection spanning footwear, ready-to-wear and accessories. A decadent palette of oxblood, black and pearlescent white is used to explore "the intricate textures of the human body, drawing parallels with the supple shininess and waxy allure of biker leather," Nouchi says.

BEAUTY:

Beauty Pie's Christmas Gift Selection

Luxury beauty buyers club Beauty Pie is truly providing something for everybody for Christmas 2024 - from candles to perfume, aromatherapy gifts to must-have make up and its famous Youthbomb serum. They're also offering bargain bundles for those who want to try a little bit of everything. A standout buy? The Super Duper Holiday Haul - 15 full-sized products with no unnecessary packaging, presented in a reusable silver beauty bag and worth a total of £645. It's also limited edition, so get moving...

JEWELLERY:

Vianne Jewellery's Autumn/winter Edit

Vianne's autumn/winter collection features a range of timeless and elegant pieces perfect for party season. From rubies to sapphires, emeralds to blue topaz, the jewellery on offer is glamours, sophisticated and completely versatile. We love this bracelet and a pair of matching stud earrings set, featuring glorious golden yellow citrine gemstones.

OCTOBER 2024

FASHION:

Rat & Boa's Nocturne Collection

Inspired by the glamour of Paris after dark, It-girl fashion label Rat & Boa has released its Nocturne collection for AW24.The grunge-meets-girly aesthetic combines R&B's signature slinky silhouettes, party-approved mini dresses and floor-length slips, with sophisticated sheer material, daring lace designs and metallic mesh. A must-see collection ahead of the party season.

JEWELLERY:

Pandora's 2024 Holiday Campaign

The globe's largest jewellery house Pandora has launched its 2024 holiday campaign, bringing back global brand ambassadors including Pamela Anderson and Halle Bailey. The campaign is designed to encourage people to think beyond traditional gift-giving and make it more meaningful. From stars to bows and classic gold and silver pieces, there really is something for everybody in the collection.

FASHION:

Hobbs' New In Collection

Famed British fashion brand Hobbs has released a brand new collection for the autumn/winter season, and they've got you covered for everything you need from faux fur coats to evening dresses and everything in between. The new collection stays true to Hobbs' timeless DNA. - versatile, elevated, elegant pieces that will stand the test of time.

BEAUTY:

Chāmpo’s Pitta Lash Serum

The UK’s #1 fastest-growing beauty brand, Chāmpo, has released a new eyelash treatment designed to boost the lash growth cycle for thicker, fuller, and longer-looking lashes. Building on the success of the label's viral Pitta Growth Serum, this new product has been designed specifically for eyelashes, expanding on their pioneering Pitta Growth Technology.

JEWELLERY:

T Smile by Tiffany & Co.

As part of its 'Love For Our Oceans' initiative, Tiffany & Co. has released a new collection of timeless cord bracelets made entirely from ocean-bound plastic bottles. The initiative is in support of The Nature Conservancy, with the jewellery house committed to raising over USD $1 million for its ocean conservation efforts through sales of the bracelts. Diamonds in support of a good cause? we want them all.

FOOD & DRINK:

Fazenda Rodizio Bar and Grill, Bishopsgate

Elevated South American restaurant Fazenda Bishopsgate has launched a stunning new menu that offers tableside service of delectable dishes. Set across two elegant floors in the iconic 100 Bishopsgate Tower, this chic restaurant boasts three private dining rooms, a sophisticated mezzanine lounge, and the stylish Fino bar. The Churrasco Experience celebrates South American flavours with premium cuts and beautifully crafted Brazilian small plates.

FASHION:

The alice + olivia x Tom Wesselmann Collective

As part of alice + olivia's AW24 collection, the brand's founder, American fashion designer, Stacey Bendet, has created a collection of limited-edition pieces inspired by late artist Tom Wesselmann’s signature style. Abstract, maximalist designs with a refined edge, the collection is the perfect addition to any winter statement wardrobe.

FRAGRANCE:

Victoria Beckham 21:50 Reverie

I've long been a fan of Victoria Beckham fragrances and this one is perfect for year-round wear. It's earthy and tropical thanks to the grassy scent of tobacco leaves , but with a very subtle sweetness that makes it wearable for day and night. Plum, cedarwood and amber blend harmoniously to create a highly romantic scent. Literally a holiday in a bottle.

SEPTEMBER 2024

FASHION:

With Nothing Underneath's First Tailored Trousers

WNU's selection of shirts has become a cult favourite with industry insiders, A-listers and royalty alike. Now, after seven years of women's shirting, cementing itself as a fashion go-to, the label has released its first tailored trouser: The Rampling. Ideally launching in time for the 'back to work' season, the classic style featuring a pleated front, a slightly high waist and an invisible fastening, comes in both navy and black. And we can guarantee they're going to become your autumn go-to wardrobe staple.

BEAUTY:

Anastasia Beverly Hills -Volumizing Tinted Brow Gel

Beauty industry icon Anastasia Soare - also known as the 'eyebrow queen', has launched a brand new tinted brow gel for this autumn. A buildable texture designed to add volume with a natural finish, this stunning product comes in nine shades and promises to keep brows in place for 24 hours thanks to its smudge-proof, waterproof formula.

Available at Anastasia Beverly Hills UK and Selfridges now, and Harrods from September 23rd.

AUGUST 2024

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Shop instore and online at Whistles.com from September 2024.

FASHION:

Whistles' AW24 Collection

British brand Whistles has shared a sneak peek at its autumn/winter 2024 collection, and elevated minimalism is at the heart of its aesthetic. Clean silhouettes, timeless textural contrasts and effortless tailoring make up this modish collection infused with a 90s feel. Black is at the core of the colour palette complemented by sophisticated earth tones, a mature take on snake print takes centre stage and abstract horse motifs give the Wild West the most graceful of style upgrades.

FOOD & DRINK:

Lillet x Emily in Paris

To celebrate the new series of Netflix's cult-adored show Emily In Paris, iconic French apéritif brand Lillet has partnered with the show to create a limited edition bottle of it's Rosé wine-based drink, and it is the pinnacle of Parisian chic. Featuring a couture-inspired woman in an elegant evening outfit, this impressive bottle will make any dining table a whole lot more elegant... Shop exclusively at Amazon, Waitrose & Tesco.

ACCESSORIES:

All Saints' 30th anniversary belt

This year British fashion label AllSaints is celebrating its 30th anniversary. Within it's special collection that harks back to the archives, the brand has revived its iconic 'AllSaints Rocks' belt, which was famously worn by Kate Moss at Glastonbury in 2005. Y2K fashion fans, this is a piece you seriously don't want to miss out on...

ACCESSORIES:

Ferrogamo's Escape Accessory Edit

If you're looking for swoon-worthy accessories to update your summer wardrobe, look no further than Ferragamo to inject a touch of Italian luxury into any outfit.The 'August Escape' edit has French Riviera written all over it (metaphorically, of course...)

Media Image© Ferragamo
Abercrombie & Fitch's new store in Spitalfields Market

Visit at: 2 Horner Square, London E1 6EW

FASHION:

Abercrombie & Fitch at Spitalfields Market

Iconic American lifestyle brand Abercrombie & Fitch has found a new home in Spitalfields Market - its first store in East London. Fitting with the vibrancy of the east side of the capital, the newly opened store on the Horner Square side of the market, features special art installations with photography from around London. The perfect place to immerse in the capital's culture whilst updating your wardrobe.

JEWELLERY:

The Rebel at Heart Collection

Jewellery maestro Thomas Sabo has released its 'Rebel at Heart' collection in time for the autumn/winter season. In line with the brand's 40th anniversary, this collection harks back to the archives, providing the perfect balance of classic TS motifs including the dragon, snake and heart, but with a contemporary twist.

COCKTAIL:

You Can Spritz with Us

In honour of Mean Girls now showing at The Savoy Theatre, The Beaufort Bar at The Savoy and famed aperitif brand Pomello has launched a special edition new cocktail, inspired by Regina George and comically titled 'You Can Spritz With Us'. The special drop will be available for the whole duration of the show till November.


Pomello x Mean Girls The Musical at The Savoy© The Savoy
Pomello x Mean Girls The Musical at The Savoy

How we chose:

At H Fashion, our team of expert editors live and breathe fashion, beauty and lifestyle. This edit is a pick of the newness that really catches our eyes. Our specialists are handpicking the best of the best, the pieces we feel are truly worth their moment in the spotlight.

Why you should trust me: 

Lauren is Hello! Fashion’s resident digital writer, covering all things fashion and lifestyle - from the latest celebrity trends to bridal fashion, influencer street style to the best pieces to shop this season. You’ll also find her trying out the latest fashion trends every month, interviewing industry moguls for our Fashion Insider series, and finding the chicest things to do in London. 

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