Mrs Hinch aka 29-year-old Essex hairdresser Sophie Hinchliffe has blazed a trail for cleaning. She catapulted to fame by posting photos and videos of her home cleaning hacks and has since amassed a following of 3.2m people. These people, now known as the “Hinch Army”, scrupulously take note of her domestic tips, put them to use in their own homes and share the results on social media with the hashtag #HinchArmy. Over 500k photos have been posted so far. This is arguably indicative that, in an age of coronavirus, Brexit and climate change concerns, people are finding peace in cleaning. People are hoovering, polishing and organising their homes for the instant gratification and sense of control that they are lacking in other areas of life, and the results are entirely laudable.
SEE: Everything you need to know about Mrs Hinch
@glimmercleaning shared a before and after photo of her kitchen. In the first, you can see a dirty sink, unwashed pots and pans and a grimy hob. After tackling the area with Mrs Hinch’s hacks, the results show sparkling surfaces.
In Winchester, @alifemoreorganised showed the transformation of her dressing table area. “Enjoy the rewards of a beautiful decluttered space,” she wrote. “Having a dressing table clear of clutter means it’s so much easier to find the palettes, mascara and lipstick that you want to use. Once you’re finished for the day, just put your make up back in to the drawer or basket where it belongs.”
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@homeobsessed2017 took on the task of organising her wardrobe with the help of Mrs Hinch’s innovative storage solutions including rolling her clothes and using baskets. “We had another epic clear out in Abbie’s room this afternoon thanks to some drawer additions from Ikea to make this wardrobe of nightmares into an organised space,” she captioned the photos.
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@mrsrixtobehome needed a quick fix for cleaning her back doors and Mrs Hinch’s recommendation, Clean With Pink Stuff spray, did the job. She even got her ‘Mini Hincher’ son involved.
@charnock_chihuahuas, meanwhile, took décor advice from Mrs Hinch and overhauled her sofa from brown to grey by wiping it down with alcohol and painting it with grey dye.
There are plenty more where these came from, and if there’s one thing to take from such a dedicated fan base, it’s that Mrs Hinch is the real deal. Social media may be perfect ground for fakes but Mrs Hinch’s hacks work, and these people are proof.
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