The 35th birthday of the heir to Denmark's throne, Crown Prince Frederik, was marked in style with the introduction of a brand new website featuring everything from just-released photos of the handsome royal to his day-to-day calendar.
Just one week on from the launch of www.hkhkronprinsen.dk, the site's ultra-modern design is to be changed after it was revealed that the webpage is suspiciously similar to the two-year-old site belonging to a Swedish communications firm.
Soon after the royal site's May 26 debut, Swedish firm Made In Sthlm contacted Frederik's private secretary Per Thornit with their copycat concerns.
The palace immediately referred the complaints to the outside company which designed the page.
Although there's no word on whether or not the likenesses between the two internet pages – they both have a geometric block design, coloured bars with symbols, and black and white photos – is simply a coincidence, the creator behind the prince's website has been sacked by his employers.