Her wedding to Crown Prince Felipe is five months down the road, but TV newsreader Letizia Ortiz has already found a sweet spot in the heart of her future subjects.
In what promises to be just the beginning of "Letizia-mania", the Spanish public has snapped up a series of candies created in her honour.
The limited-edition almond-flavoured "Doña Letizia" bars were created by Vicente Alonso to be sold at his café in the future princess' home region of Asturias. Over ten kilos of the hand-made nougat-like holiday sweet, called turron, flew off the shelves in just a few hours.
Meanwhile, Felipe got his own taste of his bride's popularity as he met with directors of first division Spanish team Atletico Madrid. The handsome heir to the throne received a football kit, breaking into a smile after unfolding the shirt to reveal that the name emblazoned across the back read "Letizia".