The PR guru who will manage the image of Princes William and Harry stepped into his new post this week, taking on what is thought to be one of the most challenging positions in the business.
Paddy Harverson, once head of public relations at David Beckham's former football club, Manchester United, is now communications secretary at Clarence House, where he'll be in charge of handling press for the young royals as well as their father, Prince Charles.
"I am very excited by the prospect of working for the Prince of Wales," said Harverson when his appointment was announced, adding: "I am looking forward hugely to my new job and the challenges ahead."
With the royal family making the front pages on a regular basis, no one expects the ex-journalist's new job to be easy – not even his previous employers, Man U. As Harverson bid farewell to the squad after accepting the £130,000-a-year royal post, the team's manager Sir Alex Ferguson reportedly quipped via video message: "Good luck. You are going to the only place madder than Manchester United."
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