The Prince of Wales is stepping in to help Camilla Parker Bowles' son launch a new lifestyle magazine.
Quintessentially is the latest business venture of Tom Parker Bowles and his cousin Ben Elliot, the latter of whom founded a members-only "bespoke concierge service" under the same name four years ago.
The magazine will launch on Tuesday with a star-studded gala and auction in aid of the Prince's Trust charity, which will include one of Charles' signed lithographs as one of the top lots. The diverse range of items to go under the hammer also includes an autographed magnum of champagne from Jude Law and Nicole Kidman, Imran Khan's cricket bat, a limited edition book about Diana, Princess of Wales, a signed tome from Madonna and two tickets to a Playboy event anywhere in the world.
Celebrity photographer Terry O'Neill has reportedly been enlisted to snap life-sized Polaroid photos, which will be subsequently auctioned for the Trust, with subjects expected to include Kate Moss, Sophie Dahl and Sadie Frost.