The Prince of Wales aims to reach audiences across the world with his green message after announcing a film and book deal about the environment.
Entitled Harmony, the project follows in the footsteps of high-profile US eco-campaigner Al Gore, whose documentary An Inconvenient Truth.
Publishers HarperCollins say the book - to be followed by a picture version for children – would argue that humanity has become dangerously disconnected from nature in the pursuit of economic growth.
Though Charles has waived his usual author's fee, his charitable foundation will receive undisclosed royalties.
In a statement the Prince said: "I believe true sustainability depends fundamentally upon us shifting our perception… so we understand, again, that we have a sacred duty of stewardship of the natural order of things.
"In some of our actions we now behave as if we were masters of nature and, in others, as mere bystanders," the heir to the throne continued.
His co-author Tony Juniper, a former director of Friends Of The Earth who now advises on the royal's rainforest projects, described Charles as "an absolute rock". "When he talks, people listen," he said.
Photo: Rex
Photo: Rex
