Days after celebrating Mother's Day with her three children, the Princess of Wales is getting back to business.
Kate stepped out in London on Tuesday to launch an exciting new venture which will see her team up with a number of big, global companies, including Lego, Ikea, Deloitte and Aviva.
The Princess arrived shortly after 11.30 and made a typically stylish entrance, recycling her £1,945 Alexander McQueen blazer, teamed with chic black trousers and matching stilettos.
Her hair was perfectly styled in loose waves and she beamed as she made her way inside the building. You can see her elegant arrival here...
Kate was on hand to host an inaugural meeting of the business task force focused on early childhood, in support of her Shaping Us campaign, which she has described as her "life's work", and urged business leaders to prioritise wellbeing in the workplace to support family life.
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The gathering, which took place at NatWest's headquarters in the capital, will discuss how the business community can build a supportive and nurturing world around children and those who care for them.
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Addressing the panel in a heartfelt speech, the Princess clarified: "This is not just about supporting children in the earliest years of their lives. It is also about building healthy communities in which they can grow. Because the healthy development of our children relies on healthy adults. So this is why we all have a part to play.
"And that is why I’m standing here in front of you, to ask you, some of Britain’s most influential business leaders, for your support in helping create the societal change that is needed."
She stated: "I believe therefore that we need two things to really transform society for generations to come.
"The first is to prioritise creating working environments that provide the support and training your workforce needs to cultivate and maintain its own social and emotional wellbeing. This will benefit them personally and professionally as well as creating a better working culture within your organisations.
"Given most of your workforce have a role to play in raising the next generation at home, it will also transform the experience of the very youngest in society too.
"The second is a more concentrated effort in supporting the social and emotional development of our youngest children. Because as with most human development, the key time to build these social and emotional skills in the first place is in the first five years."
Kensington Palace has said the taskforce will play an "essential role" in the Princess's focus on transforming the way society prioritises youngsters in the first few years of their lives.
Amanda Berry, chief executive of the Royal Foundation of The Prince and Princess of Wales, said: "We all have a role to play in building a supportive and nurturing world around children and those who care for them, and it is fantastic to see business leaders placing the subject of early childhood at the heart of their organisations.
"Businesses play a key role within society and with their huge reach to their employees, consumers and the wider community, their involvement can have a transformative impact on the health and happiness of generations to come."
The Business Taskforce for Early Childhood will be "run by business, for business", the Palace said.
NatWest's Dame Alison commented: "This is a critical issue for the future growth and success of our businesses, our economy and our society. As business leaders, we have an important responsibility to the colleagues, customers and communities we serve.
"This taskforce can deliver positive change by bringing together a wealth of experience across the private sector to help provide the support and resources that young children and their carers need to thrive."
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