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Meghan Markl wearing blazer and gold necklace at Invictus Games© Getty Images

Meghan Markle's business ventures since leaving royal life - As Ever relaunch, Netflix deal, homemade jam and more

The Duchess of Sussex is set to launch a new lifestyle brand

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Senior Evening Writer
Online Royal CorrespondentLondon
Updated: February 20, 2025
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The Duke and Duchess of Sussex have carved out a new life in the US, since stepping back as senior royals five years ago.

Although Prince Harry and Meghan received a "substantial sum to support them with this transition," from the Duke's father, the King, they've been forging their own path since becoming financially independent.

As well as Netflix and book deals, the couple also launched their own charitable organisation, Archewell, in 2020.

Meghan first shared she had set up her own lifestyle brand in March 2024, with the name unveiled as American Riviera Orchard. But in February 2025, she announced she has renamed her venture As Ever, with the brand set to officially launch in spring.

Read on for the lowdown on all of Meghan's ventures since moving to California for her new life...

American Riviera Orchard and As Ever relaunch

Meghan made the surprise announcement that she was launching a lifestyle brand, American Riviera Orchard, on 14 March 2024.

The name derives from a nickname for Santa Barbara, where Harry and Meghan reside.

Trademark filings for the company revealed it would be selling everything from yoga mats to jam and jellies and even tableware.

As part of the company's soft launch, the Duchess sent out hampers with homemade jam to her friends and A-listers.

Abigail Spencer showed off Meghan Markle's jam on her Instagram© Instagram
Meghan sent homemade jam to friends like Abigail Spencer

But Meghan faced a number of setbacks with American Riveira Orchard surrounding trademark issues.

The Duchess relaunched the brand as As Ever in February 2025, telling fans in a selfie-style video: "Last year, I had thought 'You know what, American Riviera, that sounds like such a great name, it's my neighbourhood, it’s a nickname for Santa Barbara', but it limited me to things that were just manufactured and grown in this area.

"Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge."

WATCH: Meghan relaunches lifestyle brand

A trademark application filed in February last year shows the company wishes to offer downloadable and printed recipe books, tableware, textiles, and jams and marmalades, and the Duchess said she secured the new name in 2022.

"As Ever essentially means as it’s always been, and if you've followed me since 2014 with The Tig, you know, I've always loved cooking and crafting and gardening," said Meghan.

The website landing page appears to show Meghan and Lilibet strolling across a lawn with two palm trees© As Ever
Lilibet appears on the website's holding page

She added: "This is what I do, and I haven't been able to share it with you in the same way for the past few years but now I can."

The launch of Meghan's new venture follows the closure of her former lifestyle blog, The Tig, in April 2017. Described as "a hub for the discerning palate - those with a hunger for food, travel, fashion & beauty", the blog provided a platform for Meghan's fashion, travel and beauty tips.

Non-profit organisation, Archewell

Harry and Meghan in Colombia© Getty
Harry and Meghan's Archewell Foundation was established in 2020

Announced at the same time that Harry and Meghan officially stood down as members of the royal family, the non-profit organisation Archwell has been their main venture. In a statement about the brand, Harry and Meghan said: "Before SussexRoyal, came the idea of 'Arche'—the Greek word meaning 'source of action.'

"We connected to this concept for the charitable organisation we hoped to build one day, and it became the inspiration for our son's name. To do something of meaning, to do something that matters. Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon. We look forward to launching Archewell when the time is right."

The launch of the organisation was initially held up due to the COVID-19 pandemic, but six months after its announcement, Archewell's website was created. Since its launch, the company has supported numerous charities and also helped in the fight against COVID-19, donating money to organisations distributing vaccines.

Meghan Markle in a cream suit with a microphone© Bryan Bedder
Meghan speaking at the Archewell Foundation Parents' Summit in New York in 2023

The foundation has focused on issues close to the couple's hearts, including online bullying. Earlier in August, Archwell launched the Parents' Network – a community largely comprised of parents who have either directly or indirectly lost a child as a result of exposure to online social media.

In December 2024, it was revealed in documents that the Archewell Foundation received a contribution of five million dollars (£4 million) last year from an unnamed donor. 

According to the charity's tax form for the year 2023, the donation was made by a person who is not named and is the largest contribution listed in the document.

The form also showed that the foundation had given a 250,000 dollar (£198,000) grant to a women's wellness centre founded by former US President Joe Biden's daughter Ashley.

Multi-year Netflix deal

Meghan wears J.Crew sweater vest© Netflix
Meghan's Netflix show will air in March 2025

Six months after stepping away from the royal family, the couple confirmed they had signed a multi-year deal with Netflix, with the pair producing numerous programmes for the streaming giant. In a statement, they said: "Our lives, both independent of each other, and as a couple have allowed us to understand the power of the human spirit: of courage, resilience, and the need for connection.

"Through our work with diverse communities and their environments, to shining a light on people and causes around the world, our focus will be on creating content that informs but also gives hope."

The first major project that the pair broadcast was their 2022 docu-series, Harry & Meghan, which offered an in-depth look into their lives as a couple, Meghan's early life and their exit from the royal family. The programme smashed records on the platform and became the biggest documentary debut in Netflix's history.

Prince Harry and Meghan with their children© Netflix
The show featured rare glimpses of the couple's children Archie and Lilibet

The couple have also been executive producers of Live To Lead, which focused on global justice activists, Heart of Invictus, which followed a group of competitors training for the Games, and Polo, which centred around the glamorous lives of players on and off the pitch.

When Meghan returned to Instagram at the start of January 2025, she also dropped the trailer for her new lifestyle series, With Love, Meghan. The eight-part series will see the Duchess share cooking, gardening and lifestyle tips alongside some of her closest friends.

Watch the trailer below...

WATCH: Meghan releases trailer for new Netflix show

The show was originally meant to premiere on 15 January, but was postponed to 4 March in the wake of the Los Angeles wildfires.

Best-selling children's book, The Bench

The opening pages of The Bench© Leon Neal
The Bench was released in 2021

In 2021, the Duchess of Sussex wrote her own children's book, The Bench. Meghan wrote the text and narrated the audiobook while the watercolour pictures were illustrated by Charles Robinson. The Bench was somewhat inspired by Meghan's relationships with Harry and their son, Prince Archie and it examines a father-son bond told through the eyes of a mother.

Although the book garnered mixed critical reviews, it was clearly popular and it topped the New York Times' Best Sellers list in the children's picture books category.

Archie was a big fan of his mum's foray into the literary world, with the Duchess sharing: "Archie loves the book, Christian I haven't told you... he loves the book, which is great because he has a voracious appetite for books. Constantly when we read him a book he goes, 'Again, again, again' and now we can say, 'Mommy wrote the book for you', it feels amazing."

Award-winning Archetypes podcast

Meghan Markle smiling in a red outfit© Chris Jackson
Meghan's podcast won a People's Choice award

It's not just books where Meghan topped the charts, as the Duchess of Sussex won a People's Choice Award for her Archetypes podcast which debuted on Spotify in August 2022. The podcast regularly topped listening charts and saw Meghan interviewing women like Serena Williams, Paris Hilton and MJ Rodriguez where they explored different stereotypes and prejudices could hold women back.

Although Archetypes was signed on for a multi-year deal with Spotify, after just one series, Meghan parted ways with the company. A statement at the time read: "The team behind Archetypes remain proud of the podcast they created at Spotify. Meghan is continuing to develop more content for the Archetypes audience on another platform."

However, Meghan hasn't left the podcasting world, and in February it was confirmed that the Duchess had signed a deal with Lemonada Media. In a statement, the Duchess said: "I'm proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting. I'm so eager to be able to share [my new podcast] soon, and am overjoyed to be joining the Lemonada family."

Meghan's investments

Meghan Markle in white and Prince Harry in a suit© Samir Hussein
The couple have invested in brands that mirror their values

Two of Meghan's lesser-highlighted projects are her investments in two companies that hold special places in her heart: coffee brand Clevr and financial services company Ethic.

Clevr began as a "pop-up adaptogenic coffee bar" and its plant-based drinks contain many natural benefits. The brand is also socially conscious, relying on ethical and transparent supply chains, while also donating parts of their revenue towards "equitable food systems".

Meghan Markle wearing sunglasses and Clevrblends package© Instagram / @clevrblends
Meghan invested in Clevrblends in 2020

Meghan has appeared in an ad for the company and speaking to Fortune about her investment, the Duchess explained: "This investment is in support of a passionate female entrepreneur who prioritises building community alongside her business. I'm proud to invest in Hannah's commitment to sourcing ethical ingredients and creating a product that I personally love and has a holistic approach to wellness."

As for Ethic, the brand's name is mirrored in its ethos and it focuses on environmental, social and governance investing. Speaking about her background and reason behind investing in Ethic, Meghan told the Dealbook: "From the world I come from, you don't talk about investing, right? You don't have the luxury to invest. That sounds so fancy.

"My husband has been saying for years, 'Gosh, don't you wish there was a place where if your values were aligned like this, you could put your money to that same sort of thing?'"

Meghan, Duchess of Sussex, Kadi Lee and Serge Normant attend the Launch of Highbrow Hippie Haircare & Wellness at Gjelina on November 14, 2024 in Venice, California. © Getty
Meghan and her colourist, Kadi Lee - co-founder of Highbrow Hippie

In August 2024, it was revealed that the Duchess had invested in the handbag brand, Cesta Collective, which works with artisans in Rwanda to make luxury handwoven bags.

And last November, Meghan invested in Highbrow Hippie, a new haircare line by her longtime colourist and BFF, Kadi Lee.

LISTEN: Inside Meghan's support for Harry at Invictus Games

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