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april fools

7 best April Fools' Day 2022 pranks from the world’s biggest brands

You've got to be on high alert on April Fools' Day...

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Tania Leslau
Fashion features writer
April 1, 2022
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It's April Fools' Day, which means we have to keep an eye out for tricks, jokes and hoaxes. It turns out that our favourite brands also love an April Fools, resulting in some incredibly entertaining 'products' being launched, advertised and promoted. 

From Tango's Takeaway-inspired tastes to Subway's bread-scented diffuser, keep scrolling to discover some wildly hilarious April Fools jokes from the world's biggest brands…

Malibu launches super-premium bottle £104 Malibu XO

mark vandelli malibu

Kicking off the list is the world's bestselling rum brand Malibu. The brand nearly got us with its launch of a super-premium bottle called Malibu XO, priced at a whopping £104. Made using liquid aged in coconuts for twelve years and stored in a secret vault on an undisclosed Caribbean island, the bottles are limited edition, with only 100 made in the world.

Apparently, those lucky enough to get their hands on a precious bottle will receive in a sleek gold case, with a sumptuous velvety interior. Even Made In Chelsea's Mark Francis couldn't wait to have a taste – and who could blame him? 

Subway's 'Eau De Dough' Diffuser

subway diffuser

The toasty smell of Subway is often a welcoming call to those who pass by the beloved sandwich shop. But did you know, now you can take that delicious smell home with you? Subway has bottled the alluring smell of their freshly baked bread for their new ‘Eau de Dough’ room diffuser.

The heavenly scent is said to help increase property sales with its warming, delectable scent that will infuse any room in under 0.25 seconds. If only we could get our hands on one...

Tango's New 'Takeaway' Inspired Flavours

tango cans

Tango pranked us with its new 'Takeaway' inspired flavours, including Fizz and Chips, Carbonated Chicken & Citrus Gravy. Inspired by some of Brit’s most loved takeaway foods, the new Tango takeaway cans, claim to cater for those who love the popular, citrus taste of Tango, combined with their go-to takeaway. Carbonated chicken fizz? We're not buying it!

Byron launches the UK's first Pickle Beer

byron pickle burger

Byron Burger has supposedly launched the UK's first Pickle Beer for all you pickle fiends who can't get enough of their gherkins, pickles or wallies. The brand states that 51% of the population agree that pickles are a must-have ingredient when making or eating a burger, so they are answering our pickle prayers.

The leading UK burger chain claim that the flavoursome beer will be hitting restaurants and Deliveroo from 1 April, sound suspicious?

Gymbox's in-palm implant, the Handfob™

gym box prnak

Popular London gym chain Gymbox has taken April Fools to another level with the launch of the UK's first in-palm implant, the Handfob™. Gymbox members will now be able to scan-in to any of the 10 Gymbox clubs with just a touch of their wrist through the under-skin implant.

Not only does the smart-tech allow for contact-free check-in (perfect post-Covid 19), but it also tracks blood pressure changes, fluctuations in oxygen levels and calorie burn, relaying instant digital information to a smartphone app in a world-first for the fitness industry. The tech was created with the help of Silicon Valley's top exercise technicians. Apologies gym bunnies, but you may just have to keep swiping your trusty membership card for now. 

Duolingo launches new airline, Duolingo Air

duolingo plane

Yep, you heard it, Duolingo tried to trick us with their new airline called Duolingo Air. The world's number one education app wants to help travellers learn languages whilst they fly and make productive use of their travel time.

The brand wants to celebrate Duolingo hitting 7 million learners on its Irish course, so has decided that Duolingo Air’s inaugural flight will be from London to Dublin, with more routes soon to be revealed. Anyone fancy an educational weekend away to Ireland?  

Hitched.co.uk's Wedding Un-Invitations

uninvited cards

Hitched.co.uk has launched a first-of-its-kind wedding UN-invitation, for those would-be guests who just don't take a hint. The un-invitation launch is ideal for those wanting to cut wedding day stress, with almost three-quarters of couples planning weddings admitting they feel forced to invite people they don't want to their big day, and a huge 95% say they wish there was a quick way to tell people they aren't invited to the wedding without hurting their feelings. If only it was that simple! 

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