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What happened when HELLO! went on tour with SHEIN & Klarna - plus our pick of the best autumn fashion buys
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What happened when HELLO! went on tour with SHEIN & Klarna - plus our pick of the best autumn fashion buys
models wearing the new SHEIN fashion ranges

What happened when we went on tour with SHEIN & Klarna – and our favourite fashion updates for the new season

Celebrities joined us on a very stylish road trip

In partnership with

Klarna

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Esther Coombes
Content Lead
September 12, 2023
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A new fashion season is here, and to celebrate HELLO! joined clothing etailer SHEIN and leading global payments service Klarna on a UK tour. 

Joined by celebrity guests, we boarded the Barbie-core inspired In Pink We Trust double decker bus as it made pitstops in London, Birmingham and Manchester. 

The In Pink We Trust bus toured London, Birmingham and Manchester© Eddy Gosht
The In Pink We Trust bus visited three stylish cities

HELLO! Fashion Editor Jill Wanless gave a Trends At 12 talk in every city, giving lucky readers the lowdown on the key looks of the season and how to shop them at SHEIN. 

HELLO! Fashion Editor Jill Wanless took us through the trends© Eddy Gosht
HELLO! Fashion Editor Jill Wanless took us through the trends

With queues around the corner, the hundreds of guests also enjoyed retro arcade games with special fashion prizes, hair styling and manicures with SHEGLAM and pink-themed sweet treats.

Love Island winner Sanam Harrinanan posed in the booth© Eddy Gosht
Love Island winner Sanam Harrinanan posed in the booth
Sanam and boyfriend Kai Fagan enjoyed the arcade games© Eddy Gosht
Sanam and boyfriend Kai Fagan enjoyed the arcade games

Luxury goodie bags (in neon pink, naturally) were also collected, complete with a monochrome blanket scarf, preppy ruffle detail socks, makeup bag, eyeshadow palette, pink handheld fan and the latest issue of HELLO! Fashion.

Readers could preview the new season collections aboard the bus© Eddy Gosht
Readers could preview the new season collections aboard the bus
Love Island stars Claudia Fogarty and Mary Bedford made a glamorous appearance© Eddy Gosht
Love Island stars Claudia Fogarty and Mary Bedford made a glamorous appearance
Guests enjoyed pampering by SHEGLAM© Eddy Gosht
Guests enjoyed pampering by SHEGLAM
Love Island and Celebrity Big Brother's Gabby Allen also stopped by© Eddy Gosht
Love Island and Celebrity Big Brother's Gabby Allen also stopped by

Look out for our next reader event, and tick off all the trends as you shop our edit of the best new season fashion at SHEIN.

Shop our favourite autumn fashion picks from SHEIN

  • Wool Mixed Peak Collar Blazer

    Look sharp for the new season with this grey double breasted blazer.

  • Crossover Halter Blouse

    Red is the colour of the season. Ace the trend with this chic halterneck top. 

  • Velvet Peak Collar Blazer

    This plush teal blazer will see you through to party season. 

  • All-Over Print Dress

    Try this patterned maxi dress paired with a blazer and knee-high boots for a stylish stride into autumn.

  • Scarf-Neck Brooch Blouse

    Another striking separate in red, this sophisticated blouse will reinvent your workwear looks. 

  • Cutout Chain Shoulder Dress

    Do the Ladylike trend with this tweed minidress, also available with a matching longline coat.

  • Tie-Dye Velvet Dress

    Give your outfit the luxe touch with this teal coloured velvet floral dress.

  • Ruffle Trim Blouse

    Toughen up this cream ruffled blouse with pearl buttons by pairing it with a leather-look burgundy pencil skirt.

  • Sleeveless All-Over Print Dress

    Think of leopard print as a neutral and style this midi length dress with a leather jacket and boots during the cooler months. 

  • Lapel Neck Double Breasted Blazer

    Upgrade any monochrome look with this cheery red blazer.

  • Wide Leg Suit Pants

    Make a bold impression at job interviews or meetings with these striking suit trousers, also available with their matching jacket. 

  • PU Leather Regular Fit Blazer

    Brown is also a popular tone this autumn winter. Add this mock croc style jacket to your collection. 

With Klarna, you have the tools to shop smarter at your fingertips. As the world’s leading shopping service, shop in a way that suits you with options to pay now, later or spread the cost into 3 interest-free payments. Shop the new season collections now at SHEIN with Klarna available at checkout. 

Klarna's Pay in 3/ Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Ts&Cs and late fees apply.

Shop the new season collections now at SHEIN, and discover the ranges of ways to pay via the Klarna app. 

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