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IWD 2025

6 fashion and beauty brands supporting International Women's Day 2025

These are the brands that give back to women for IWD and beyond

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Carla Challis
Commerce Partnerships Editor
Updated: March 4, 2025
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International Women's Day is almost here on March 8, and it's a day to celebrate the achievements of women, from political to cultural. Every year, a host of fashion and beauty brands love to show their support for International Women’s Day by giving back to women's charities and organisations - making it an easy and useful way for you to be involved too.

What is the International Women's Day 2025 theme?

IWD is celebrated on March 8 every year, and the International Women's Day theme 2025 is Accelerate Action. The IWD 2025 campaign theme is focused on forging a gender equal world.

Says the IWD official website:  Focusing on the need to Accelerate Action emphasises the importance of taking swift and decisive steps to achieve gender equality. It calls for increased momentum and urgency in addressing the systemic barriers and biases that women face, both in personal and professional spheres."

How I chose the IWD brands to highlight

The brands featured in this edit all give back to a women's charity in one form or another. From a percentage of the proceeds to the full profits, some of the brands have created products especially to celebrate International Women's Day while others have highlighted a bestselling product. I've been covering International Women's Day at HELLO! for the past six years, and created our Empowerment channel to highlight empowering women, stories and causes throughout the year, not just during IWD.

Many brands support women's causes for International Women's Day, and there's many that do it all year round - here's some of them doing their bit for IWD 2025:

  1. 1/7

    ELEMIS The Dynamic Duo Gift Set

    Elemis x The King's trust© ELEMIS
    Elemis x The King's trust

    ELEMIS x The King's Trust

    From March 1-8, Elemis will donate from every sale of The Dynamic Duo to The King's Trust Change a Girl's Life campaign, supporting young women into work.

    Editor's note: "Every year ELEMIS teams up with The King's Trust to donate a percentage of proceeds of a bestselling product to the charity's #ChangeAGirlsLife campaign. This year, £10 from each sale of The Dynamic Duo will go towards the cause.

    "Worth £89, the set includes the Dynamic Resurfacing Facial Wash 200ml and
    Dynamic Resurfacing Facial Pads 60pk, for super radiant skin."

  2. 2/7

    The White Company Love Candle

    The White Company Love Candle

    The White Company x The King's Trust

    £10 from every sale of The White Company's Love candle will be donated to The King's Trust #ChangeAGirlsLife campaign.

    Editor's note: "Celebrating their ongoing support of The King's Trust, The White Company's Love candle sounds delicious - oud, tonka bean and amber are its notes, and it's described as a "soft and aromatic" scent. Gorgeous."

  3. 3/7

    Estella Bartlett Doodle Heart Bracelet

    Doodle Heart Bracelet
    Doodle Heart Bracelet

    Estella Bartlett x Women For Women International

    Estella Bartlett pledges to donate 25% of net sales of their Doodle Heart Bracelet to Women For Women International this month.

    Editor's notes: "I love this cute Estella Bartlett bracelet, which gives back to Women For Women International. It can be personalised too."

  4. 4/7

    Matilde Jewellery IWD Heart Diamond Charm

    IWD Heart Charm

    Matilde Jewellery x UN Women UK

    Every purchase of the IWD Heart Diamond Charm directly supports UN Women UK’s mission to secure safety, choice, and a voice for every woman and girl in the UK and around the world, ensuring that progress is made not just for future generations, but right now.  

    Editor's notes: "Matilde Jewellery's beautiful IWD charm is a timeless piece that can be added to necklaces, bracelets and hoops."

  5. 5/7

    Boux Avenue Ditsy Floral Cotton Pointelle Short Pyjama Set

    Media Image
    Boux Avenue

    Boux Avenue x CoppaFeel! and The Eve Appeal

    10% of sales from their Ditsy Floral Cotton Pointelle Short Pyjama Set will be given to Boux's charity partners CoppaFeel! and The Eve Appeal, continuing their mission in helping to look after women's health from top to bottom. In celebration of International Women's Day.


    Editor's notes: "Boux Avenue will be donating 10% of sales from their cute ditsy floral pjs to their charity partners, CoppaFeel! and The Eve Appeal, continuing their mission in helping to look after women's health from top to bottom."

  6. 6/7

    Otiumberg Choose Love Necklace

    Otiumberg© Otiumberg

    Otiumberg x IWD causes

    The Otiumberg Giving Fund gives 1% of all sales to organisations whose work supports the empowerment of women, including the Girls’ Network – a charity working to inspire and empower girls from disadvantaged communities by connecting them with a mentor and network of positive female role models – and Choose Love – an organisation providing humanitarian aid and advocacy for displaced women and children worldwide.

    100% of sales of Otiumberg’s Choose Love Necklace goes to the charity to support displaced women and children worldwide

    Editor's note: "This year, Otiumberg has released the Choose Love necklace in aid of women's charities and causes. Handcrafted in gold vermeil and sterling silver with a front heart closure, it's a sweet addition."

  7. 7/7

    DKNY Spring Totes

    DKNY bag© DKNY

    DKNY x WIN

    Donna Karan New York and DKNY are donating 100% of net sales (up to $50K) on March 8th to Women In Need (Win)—New York City’s largest provider of family shelter and supportive housing. Win helps homeless women and children rebuild their lives through housing, resources, and programs that promote long-term stability.

    Editor's note: "Grab a new tote or transitional seasonal bag on March 8, International Women's Day, and the brand will donate to the NYC based cause, Women In Need."

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