There's one beauty ailment that plagues thousands of us - hair loss. And it can come at any age, caused by a multitude of reasons from menopause to hormone imbalances to diet, stress and medical conditions too. Whether it shows by thinning hair, more hair fall or a receding hairline, it can be embarrassing and heartbreaking.
While it’s always a good idea to check in with a doctor when trying to find the root cause of hair loss, many people find that adding a specially formulated hair loss shampoo to their haircare routine can help with hair regrowth as well as preventing breakage and adding volume to fine hair.
Do shampoos for hair loss really work?
There’s no one-size-fits all cure for hair loss - and what works for one person may not work for another. But, hair loss shampoos are definitely a good product to try - and many haircare fans swear by them.
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We spoke to award-winning Award-winning hairdresser and founder of Perfect Silhouette Hairdressing, Robyn Wood, who told us: “Hair loss shampoos are a good place to start; however, doing your research is key! I would always recommend checking ingredients before using any new products - you want ingredients that help induce hair growth and may be left disappointed if a product doesn’t live up to this.
"If you are going to use hair loss shampoo, I would recommend doing this in conjunction with a healthy diet and sourcing the correct vitamins to go alongside this."
Scroll to the end for Robyn's top tips for preventing hair loss and thinning hair...
How to use
Most manufacturers suggest using hair loss shampoos at least five times a week for three months or so to see results. Take a small amount (the powerful mix of active ingredients means that you don’t need an excessive amount) and massage into the scalp, working up a good lather.
Leave on for three or four minutes to let the shampoo’s ingredients absorb, then rinse away. Some shampoos are leave in, others can even be applied to dry hair asa smoothing agent - check the instructions carefully.
How we chose the best hair loss shampoos
Price: We wanted to cater to all budgets in this round-up, so whether you're looking for something on the cheaper end of the scale or if you have more to spend, you'll find a product that best suits your needs.
Reviews: We always recommend products we’ve used and loved - in the instance we couldn't test the hair loss shampoo we included hair loss shampoos that only had a high volume of positive reviews from verified shoppers.
Best-sellers: All the hair loss shampoos featured top the best-seller lists of our trusted retailers
Top review: “I've been using this shampoo on my hair, and it's been a game changer. From the first wash, this shampoo made my hair substantially smoother and more manageable. It lathers well and a little goes a long way, with long-lasting results. The combination of ingredients moisturises deeply and is the finest I've discovered for restoring suppleness. It's now a staple in my hair care regimen.”
Editor’s note: I can personally recommend this hair loss shampoo as I’ve been using it for the past year and I’ve really noticed a difference with my hair quality and regrowth. I love how it smells and it’s great that a little goes a long way. I use it with the Watermans Hair Growth Conditioner too and my hair is super shiny and soft.
Kerastase Densifique Bain Densite Shampoo
Main ingredients: Hyaluronic Acid, Stemoxydine, Ceremides
Size: 250ml
Vegan and animal cruelty-free? Not specified
Hair types: All
Top review: "I have been using this shampoo for a few years and wouldn’t use anything else. It gives my fine hair lots of body and keeps it in very good condition. Although expensive, it lasts for ages."
Editor’s note: If you have a little more to spend, Kerastase’s Bain Densite bodyfying Shampoo is definitely one to consider. It is more expensive, but multiple reviews say it last for ages and smells amazing. Great to add body to fine hair as well as helping with hair loss.
Main ingredients: Wintergreen-Derived Salicylic Acid, Rice Protein, Ginseng, Amla,
Size: 200ml
Vegan and animal cruelty-free? Yes
Hair types: All
Top review: "My hair has been looking a bit lifeless since turning forty, so my mission has been to bring it back to life. I was so pleased after trying Invati by Aveda. It's a brand I've been a long-time lover of, and the Invati multi-step system made my hair feel stronger, and I've noticed a lot less fall out. The shampoo is the first step in this routine. It's gentle and non-irritating to the scalp, the formula creates a light, frothy lather and rinses clean. I would recommend looking into using the rest of the system to maximise results.
"The shampoo (there's a light and a rich version to choose from) has wintergreen-derived salicylic acid that gently exfoliates and purifies the follicle, while babassu-derived cleansing agents gently cleanse and instantly remove pollution and product build up. A blend of ayurvedic herbs invigorate the scalp when massaged in, and a micellar cleansing system provides added purification. It has been designed for all textures of fine to medium thinning hair types."
Reviewed by Leanne Bayley, Director of Lifestyle & Commerce
Editor's note:
This launch is big news for Aveda and has been years in the making. Aveda’s highly dedicated team of scientists – including biologists, pharmacognosists and analytical chemists – are continuously researching how best to address the issues of hair loss. With more than two decades of rigorous scientific research and an 8-year collaboration with world expert authorities in skin and hair biology, Aveda has unveiled an innovative solution for thinning hair, now available in a new collection.
Introducing Invati Ultra Advanced, a high-performing, multi-step system featuring a new and exclusive triple-action Follicle Vitality Complex. Designed to be a solution for both women and men with all types of thinning hair, this 94%+ naturally derived, vegan collection fortifies strands to reduce hair fall due to breakage by 77% when using the Invati Ultra Advanced 4-step system, and instantly thickens hair up to 11% so you feel like you have 11,000 additional hairs on your head when using the Invati Ultra Advanced 4-step system plus the Invati Ultra Advanced Thickening Foam.
Philip Kingsley Denisty Shampoo
Main ingredients: Hyper-Branched Polymers, Hydrolyzed Pea Peptides, Strengthening Molecules
Size: 200ml
Vegan and animal cruelty-free? Yes
Hair types: All
Top review: “My hair is thin and not so great as menopause it’s doing its worst on it. I only used this shampoo twice as I bought it last week first time. I am pleased as my hair’s texture is already with more structure, feels smooth but has body and looks much more than before. On top of it it smells great and the amount of money you pay for it, is just nothing as it’s worth every penny.”
Editor’s note: Philip Kingsley is a trichologist-backed haircare brand, and a go-to many swear by to target a variety of hair concerns, including hair loss. There are a whole host of ranges to shop to suit every need, from detoxifying scalp treatments, nourishing formulations, and thickening capsules, but the Density range is the go-to for hair growth.
Pantene Grow Strong Shampoo with Biotin and Bamboo
Main ingredients: Bamboo, Biotin, Pro V Blends
Size: 1 litre
Vegan and animal cruelty-free? Not specified
Hair types: Damaged, dry, thin, fine hair
Top review: “Love this and would recommend for moisturising and conditioning qualities the pump action delivers measured amount with no drips. Great for the shower.”
Editor’s note: The edge this shampoo has over the others in the list is that it comes in a huge 1-litre bottle, meaning it’s incredible value for money. To get the most benefit, most hair loss shampoo manufacturers recommend you use the daily for at least three months, so with Pantenne’s bottle, you won’t be running out any time soon!
GIFBEA Hair Growth Shampoo and Conditioner
Main ingredients: Rosemary Oil, Biotin, Castor Oil, Argan Oil, Coconut Oil, Keratin, Rice Extract, Rice Protein
Size: 200ml
Vegan and animal cruelty-free? Not specified
Hair types: All
Top review: “Where do i start? I’m absolutely over the moon with these products! In a nutshell, three washes in and I have about two thirds less hair shedding! Fluffy, shiny and gorgeous smelling hair - would highly, HIGHLY recommend!"
Editor's note: It's now common knowledge that rosemary is a bit of a miracle worker when it comes to hair growth, and it's a key ingredient in this bestselling shampoo. The powerful formula also includes biotin, caffeine and castor oil, which are all proven to help with hair growth, so you can expect thicker, longer hair.
Main ingredients: Hydrolyzed Wheat Protein, Amino Acids, Panthenol (Vitamin B12)
Size: 350ml
Vegan and animal cruelty-free? Yes
Hair types: All
Top review: "Smells amazing. You don't need so much product, a little goes a long away and if you keep to it your hair does grow."
Editor's note: Hair Burst's hair-strengthening shampoo is formulated with over 95% natural ingredients, including amino acids that help to improve the surface and strength of each strand, resulting in far less breakage. The inclusion of Vitamin B5 means your hair retains more water for moisturised, glossy locks with improved body, fullness, and lift.
Alpecin Caffeine Natural Hair Shampoo
Main ingredients: Caffeine, Caffeine, Panthenol, Zinc, Niacin, Menthol, Castor Oil
Size: 375ml (pack of two)
Vegan and animal cruelty-free? Yes
Hair types: All - but specifically targetted at men
Top review: "Alpecin Caffeine Natural Hair Shampoo is my go-to remedy against thinning hair. This German-made gem not only smells fantastic but has visibly improved the thickness of my locks. The duo pack is a bonus, ensuring my hair care routine is always on point. A must-try for men seeking thicker, healthier hair!"
Editor’s note: This hair loss shampoo is the top-selling men’s hair loss shampoo in Germany, and it’s well-received on Amazon, where it has over 7,400 positive reviews. Why is it specifically targeted at men? Its special caffeine complex inhibits the negative influence of testosterone at the hair root to prevent hair loss. It’s also formulated for sensitive skin - men’s skin is more sensitive than women’s skin because of testosterone - it makes men’s skin less robust and weakens its natural protective function significantly.
Main ingredients: Caffeine, Haritaki fruit, coconut extract, fatty acids
Size: 2 x 260 ml
Hair types: coloured and treated hair
Vegan and animal cruelty-free? Yes
Top review: “Pitta is amazing. It has really help boost my fine locks into a more voluminous look and manageability. I had hair loss due to stress and the whole Pitta range has helped encourage new growth over time and is worth every penny to me.”
Editor’s note: You might be surprised at the tone of this shampoo - it’s grey! That’s due to the haritaki fruit extract in the formula, which the brand doesn’t mask with artificial colour. Champo’s Pitta shampoo and conditioner are made with 98% naturally derived ingredients and over time, helps reduce hair loss by protecting from breakage while also promoting healthy hair growth. You can use the conditioner not only in the traditional sense, but also as a heat protector on mid-lengths before drying and it also doubles as a dry hair smoother to instantly eliminate frizz and conceal split ends.
Plantur 39 Phyto-Caffeine Shampoo for Coloured and Stressed Hair
Main ingredients: Caffeine, Polyquaternium-10, Hydrolyzed Wheat Protein, Camellia Sinensis Extract
Size: 250ml
Vegan and animal cruelty-free? Yes
Hair types: All, ageing, colour treated, damaged - targeted at menopausal hair loss
Top review: “I don’t regularly write reviews but feel the need to let people know how great this shampoo really is After washing my shoulder-length hair I didn’t need to condition as the shampoo left my wet hair really soft. I then proceeded to dry and was amazed at the condition. It was silky soft and looked great, the hair loss on the brush was a lot less than usual and when checking the filter plug in the bathroom there was a significant difference in loss of hair - less than half the usual amount."
Editor’s note: This brand was recommended by Holly Willoughby’s hair stylist in her lifestyle blog Wylde Moon and it’s the best-selling hair loss shampoo in Germany. It’s also well received at Amazon, with a 69% five-star rating. It’s particularly aimed at preventing menopausal hair loss with its unique galenic formula and its Phyto-Caffeine Complex (caffeine plus active botanical substances)
What else can I do to prevent hair loss?
"Hair loss can be caused by several factors such as diet, hormones, changes in medication, illness, stress and age," says Robyn. "It’s important to examine these factors and determine why your hair may be thinning. I am a big believer in putting good stuff in to get good stuff out. Anything to do with hair growth and not the condition of the hair will mostly come from inside your body.
"A great way to give it a boost is to take hair skin and nail supplements. There are plenty on the market, I take gummies and they have proved to be a great help in thickening my hair and helping my hair grow faster. Look for ones with a high level of biotin. You’ll need to be taking them consistently for 3 months to notice any difference, so stick with it and always check with your doctor if you are unsure about taking any new medication or supplements.
"Another option that is worth a look is scalp massagers. They are a little brush, usually silicone, that you can use on your scalp in the shower or on dry hair to help improve circulation to the scalp, in turn improving the hair follicle quality. Be aware that you will need to massage for at least 10 minutes a day for up to 5 months to notice a difference, studies reveal.
"If you are continuing to lose hair or noticing bald spots, consult your doctor as there may be an underlying issue that needs addressing by a medical professional.”
Meet the expert
Robyn Wood is an award-winning hairdresser and founder of Perfect Silhouette Hairdressing. With over 17 years of experience, she has a passion for styling hair and all things weddings. Robyn has specialised in wedding and event hair for over six years, she is passionate about creating an inclusive industry alongside helping brides, grooms and newlyweds look and feel like their best on the biggest day of their lives.