Lorraine Kelly couldn't resist talking about them, and if you recently switched over to Good Morning Britain and happened to see Kate Garraway in a pair of big Bridget Jones-style pants, your eyes weren't playing tricks on you.
The two morning TV presenters couldn't resist discussing the Marks & Spencer bum-enhancing shorts that are creating a real buzz right now after dropping in stores on 7 May.
The newly launched knickers feature built-in padding to give your bum a little extra oomph. If you feel like your bum could do with a little lift and sculpt, the pants will come to the rescue.
Marks & Spencer's bum lift pants - what do they do?
Think of them as a padded bra, but for your butt. The curve enhancing shapewear launch in stores now and are available online as of now in black, rose quartz and rich amber. Soozie Hebkinson, head of lingerie design at M&S said: "We've been doing for bums what we've done for boobs for years."
Let's face it, what would we do without M&S and its trusty underwear department? The retailer sells 45 bras every minute and with this new launch, I'm expecting huge numbers will be flocking to try out the new BBS - bum-boosting shorts. M&S isn't the first to stock a pair of solution pants like this; Skims offers padded pants, as does the shapewear brand Spanx.
My thoughts
I've seen them up close and personal at a recent press viewing and well, these aren't messing around. If I wanted a Kim Kardashian-style bum, I might just get one with these - no squats needed. As someone who is lacking shape and definition in that department, I know these will add some lift and contour for when I need it. For example, if I buy a body-skimming satin dress or a pair of slim-fit trousers.
I asked my friend, fashion stylist Antonia Krasowski for her views on the new pants from M&S, and she said: "From a personal point, I have no need as I've got junk in my trunk but if it stops people having dangerous surgery then I'm all for a little padding in your pants."
And she has a point, in recent years Brazilian butt lift surgeries have become popular worldwide, and not only are they dangerous, they're expensive, costing well over £7000.
I love that the M&S bum lift pants are only £15, which is less of an investment as some of the other pricier pants on the market.
Will you be shopping for M&S' new bum lift shorts when they drop in stores?