14 best shampoos for all hair types and colours in 2024 - plus expert advice

Leanne Bayley, HELLO!'s Head of Lifestyle & Commerce, says: “If your hair is prone to breakage, the Elvive Bond Repair Shampoo by L’Oréal Paris is superb. The sulphate-free shampoo forms the second step of the new Bond Repair haircare routine (the pre-shampoo treatment really is key with this one) and you'll have silky strong hair in no time.

"Hair is made up of millions of bonds that give it structure and strength. When hair bonds break through brushing, bleaching, heating, and styling, hair becomes weak and damaged. I have a lot of hair but I am usually covered in broken strands after I comb through my hair after washing, so I knew I'd be a good candidate to try this product. "

Katherine Robinson, HELLO!'s Senior Lifestyle Editor, says: “Hask’s shampoos are loved by Angelina Jolie and were used on the Bridgerton cast to enhance their regal locks - and I have to say I‘m a big fan too. The smell is divine and the formula works wonders on my blonde highlighted hair (which can sometimes be a bit dry) leaving it silky and shiny.

"The secret lies in the moisturising Argan Oil - a timeless beauty secret from the brand’s native Morroco. The science bit? It’s rich in in phytosterols (which enhance shine) and omega-3, omega-7 fatty acids and natural antioxidants such as vitamin E. which help mend split ends and improve hair quality starting from within the hair shaft.

"It’s also cruelty-free - not tested on animals - which gets a massive thumbs up from me."

Karen Silas, HELLO!'s Senior Lifestyle Editor, says: "As someone with curly-coily, thick natural hair, my overall favourite is Aveda's Be Curly Shampoo - it's a salon-worthy shampoo specifically formulated for curly hair that moisturizes and makes my hair feel clean, but not stripped, deeply moisturized and instantly more healthy if it's dry or damaged. It's made from 90%+ natural ingredients and it's frizz-taming powers are really unmatched.

"If you're looking for something more affordable for curly or natural hair, I can also recommend Keracare Hydrating Detangling Shampoo - it's a fraction of the cost but includes shine and elasticity-boosting Hydrolyzed Wheat Protein like Aveda does, and makes my hair feel nourished and smooth."

Katherine Robinson, HELLO!'s Senior Lifestyle Editor, says: “I bought this shampoo for my other half but I regularly steal it to use myself as I love the fresh smell and the fact my hair looks so healthy and shiny after I’ve used it! I also find my hair is easier to style after I’ve used it, since it doesn’t contain softening silicones. 

"It’s the best-selling men's hair loss shampoo in Germany, and it has a caffeine complex formula which fortifies the hair at the root to keep it strong and healthy. It’s specially formulated for sensitive skin - men’s skin is more sensitive than women’s because of testosterone - so it’s a great choice for anyone who’s prone to dandruff or who has a particularly sensitive scalp."

Carla Challis, HELLO!'s Commerce Partnerships Editor, says: "When my hair is super stressed, I rely on Redken's Extreme Shampoo to give it a massive dose of TLC. It's a shampoo for extremely damaged hair, and over time, improves the condition - even if you carry on using heat tools and colouring your hair. I usually use this when on holiday, as it sorts my hair post-swimming and sun exposure and makes it stronger to take on another day. I use it with a lightweight conditioner - the shampoo is so fab, you don't need anything extra on your ends."

Robyn Wood, award-winning hairdresser and founder of Perfect Silhouette Hairdressing says: "This is one of my top shampoo recommendations. L’Oreal Vitamino Colour Radiance is a great mid-range shampoo that will help keep your colour looking fresh."

Leanne Bayley, HELLO!'s Head of Lifestyle & Commerce, says: "You know when you go on holiday and you wash your hair and it feels so silky afterwards, that's because you're not in a hard water environment - the calcium in the water can damage already delicate over-processed or bleached hair. In case you didn't know, porous, damaged hair can absorb up to three times more calcium than natural hair.

"I absolutely love the Kérastase Première Decalcifying Repairing Shampoo (and the pre-shampoo treatment as well - which you apply at the same time!). It's suitable for all hair types, and it removes excess calcium and helps visibly repair all types of damaged hair, including damage by heat tools, colour treatment, bleaching and over-processing.

"Formulated with a concentration of pure citric acid and glycine, the formula transforms into a luxurious foam that decalcifies hair from calcium overdose, reduces breakage and visibly repairs hair. It's my new shower must-have."

If you've blonde hair, be it natural or coloured, this is the shampoo to neutralise brassiness and turn dull blondes to bright, fresh blonde. It's lilac-coloured, thanks to a blend of violet pigments which colour-correct, and the formula lathers beautifully to remove any build-up - who doesn't love that?

Plus, you'll receive a free mini hydrating scrub with every order.

Pantene's Menopause Shampoo hair is one of the only formulas on the market which is made with women going through the menopause in mind. It thickens the hair while gently cleansing and moisturising, and the reviews section across the board is full of happy shoppers who say they really noticed a difference in the thickness and condition of their hair after using it.

Carla Challis, HELLO!'s Commerce Partnerships Editor, says: "I was recommended this shampoo by a hairdresser years ago, and its one I go back to time and time again. My stressed hair soaks up the repairing ingredients and shines beautifully after using it. It's enriched with Joico’s Keratin Silicone Complex, which in real terms, makes your hair smoother, shinier and generally healthier - which we could all do with, I'm sure.

"It's a shampoo that really lathers, and feels like its nourishing your hair when you're massaging it in. Not sure how, but it does!"

Hollie Brotherton, HELLO!’s Lifestyle & Commerce Senior Writer, says: "I’ve tried so many different shampoos but I always come back to Aussie Mighty Mega. I have quite fine hair and it’s the only product I’ve found that keeps it soft, shiny and healthy without weighing it down or causing fly-aways. Formulated with Australia's Blue Mountain Eucalyptus extract, it smells amazing and it’s certified Cruetly-Free by PETA - plus, at less than a fiver it’s super affordable."

John Frieda's latest formulation is a thickening, hydrating shampoo that's designed to reduce hair breakage and improve its strength. If you've flat, thin or fine hair, this is the in-shower wonder for you.

Robyn Wood, award-winning hairdresser and founder of Perfect Silhouette Hairdressing says: "Another one of my top picks is Osmo Deep Moisture Shampoo. This is a good moisturising shampoo for most hair types and a good option if you don’t want to spend too much."

Carla Challis, HELLO!'s Commerce Partnerships Editor, says: "When I tried this shampoo, I became hooked - but the price tag is quite eye watering. But as someone with fine, frizzy, coloured, thinning (the list goes on) hair, this is the only one I've ever used that simply makes my hair better. I use this fresh-scented shampoo and leave my hair to air dry, and its frizz free and somehow looks thicker. 

"It's packed with anti-oxidant ingredients that know what your hair needs, whatever that need might be."Word of advice: don't expect it to lather. This is a foam-free shampoo and at first, a little at odds with what we're used to but trust me, it is worth powering through. Also, shout out to the minimalist packaging which speaks to me!"