Amazon Black Friday week is here - best deals handpicked by someone who shops Amazon for a living

The health benefits and energy-saving properties of air fryers are well known by now - and if you don't already own one, Amazon’s Black Friday bonanza is the best time to invest in one of these lean mean cooking machines. 

Ninja are hailed as among the best, and our Deputy Online Editor Sharnaz Shahid loves hers. "I've been using the Ninja air fryer for the past three years, and it's something I use every single day," she says. “It takes far less time to cook with brilliant results - crispy food rather than a sloppy microwave version. It's really easy to use and simple to clean.”

You ca file Echo Dots under 'one of those pieces of tech that you’ll honestly wonder how you lived without' once you hook one up in your home. Take advantage of this deal and snap one up at a cut price in the Amazon Black Friday sale. 

Our Senior Lifestyle Editor Karen Silas loves hers. She says: "I bought an Echo Dot on sale, then found it so useful I eventually went on to get one for every room - all on sale. At first I just used them to set reminders and alarms, but now I use them for everything from updating my shopping list to listening to music (you can use Amazon music or connect to apps like Spotify) and having it warn me when it's going to rain. It's also easy to create routines, like starting your day with the device telling you what's in the news and on your calendar.

If was in the market for a vacuum upgade, I'd be snapping up this early Black Friday deal quick smart! You'd be hard pressed to find a better discount on a Shark than this, and it's even better considering this is the brand's top of the range Stratos model.

Click here for more info on the Amazon Shark sale.

Kindles are a must for any bookworm; they're light, compact, and easy to read. The all new Paperwhite comes with 16GB storage to store thousands of books and a 300 ppi high-resolution display for sharp text and images, no matter if you're reading in a dark bedroom or a bright sunlounger.

Our Head of Social Anna Johnstone loves hers: "I was converted to Kindles in 2018 when I was jealous of a friend on holiday who downloaded my book recommendation and started reading the first page within seconds of me saying the title. Having a Kindle in my clutch bag means I have my library wherever I go. My bookshelves may be groaning with literature and non-fiction I'm proud of, but Kindles are for the books I only read once - there are daily deals for 99p so you're spoilt for choice!"

Wow, this is a great saving on Google’s top-of-the-range Android smartphone. What’s really great about this mobile is that it can last up to 72 hours on one charge if you use the Extreme Battery Saver mode - so convenient. The cameras are also excellent - four updated pro-level cameras with a dedicated 5x telephoto lens. The pro controls unlock advanced settings and full-resolution images. The AI is ahead of Apple’s in my opinion - for example, the Audio Magic Eraser uses Google AI to reduce disruptive noises like cars and wind and highlight the sounds you want.

Victoria Beckham and Hailey Bieber are both big fans of Weleda Skin Food, and it's already discounted ahead of Black Friday. A blend of gentle viola tricolor, calendula and chamomile, in a rich base of pure plant oils, it's great for giving skin a real glow. Several of the HELLO!  team agree - check out the full review here.

With a kid-proof case with a built-in stand and a 13-hour battery, the fire HD 10 kids tablet is a great choice for little ones aged 3-7. It comes with a year of Amazon Kids+ content and a two-year guarantee for peace of mind.

The Black Friday sales are a great time to pick up new coffee machine. You can get top discount on one of Nespresso’s best machines in the early Amazon Black Friday sale. It’s a trending product, with over 1k bought in the last month. It allows you to create personalised cafe-style quality coffees at home, it has a three-second heat-up time, eight texture levels and 11 milk temperature settings. Amazing

Another big-ticket item you can save big on During Black Friday? An electric toothbrush. This Oral-B iO4 model is a hugely popular product on Amazon, with over 600 being bought in the last month alone - and features four cleaning modes, a pressure sensor and an Oral-B app that tracks how and where you brush your teeth. Customers noticed healthier gums within one week of use.

After so many people singing the praises of Elizabeth Arden's Eight Hour Cream is, I finally got some. If it's good enough for Reese Witherspoon, Catherine Zeta-Jones and Prince Harry I'm game! I'm happy to report that it's amazing and now has become my all-purpose lip salve, skin soother and moisturiser - my husband even steals it! It's back at a reduced price in the run-up to Black Friday at Amazon, so I'm adding to basket.

Hair tools are always a good buy during Black Friday and these Remington hair straighteners are no exception. They're great for the price - they use advanced ceramic plates infused with Moroccan Argan Oil and Vitamin E to leave your hair super soft and shiny while styling.

If you’re in the market for a new Smart TV, definitely snap one up in the Black Friday sales. This Hisense one is already on offer and the saving is impressive. It’s a brand-new, top-of-the-range model with 4k Ultra HD, gaming features and all the Smart TV features you’d want, including hands-free voice control and built-in Alexa.