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Fragrance
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Millie Bobby Brown launches new fragrance in pink knit underwear-and-tights combo
The Florence by Mills founder announced her 'Soft Girl' body mist in a playful yet bold way...
Why Kayali's Fleur Majesty Rose Royale perfume is replacing my go-to date night scent
H! Fashion's beauty writer, Aaliyah Harry, got an exclusive first test of Mona Kattan's new fragrance and shares her honest thoughts...
The 16 most luxurious perfumes to gift in 2025, tried and tested
These scents are totally worth the splurge…
This fragrance is the 2025 beauty launch I'm most excited about
It's been a busy year for beauty already, but the best is yet to come
I always buy perfume for the women in my life - here's what to consider
Josh Osman shares a foolproof guide to choosing the perfect perfume gift for friends, girlfriends and family members
17 people on the fragrance they were wearing when they fell in love
From teen sweethearts to midlife love, these are the love-inducing scents to know
7 luxury winter perfumes with warming scents
Discover our luxury fragrance edit for scents that evoke warmth and festivity
Bella Hadid reveals her ultimate perfume layering combo
If you want to smell like the Givenchy supermodel keep reading ...
The H! Fashion team share their beauty favourites of 2024
The editors reveal the beauty-shelf heroes that saw them through this year
Dolce & Gabbana launches new unisex fragrances - here's everything you need to know
Treat them to a festive fragrance this Christmas
Gallery8 party dress fragrances guaranteed to get you compliments this Christmas
Choose your party season perfume wisely…
Katy Perry reveals her go-to perfume and it's exactly what I imagined
"It’s a gourmand fragrance that’s very soft and sensual."
This autumn perfume just became my signature scent
HELLO!’s Beauty Collective shares their favourite fall fragrances for the ultimate cosy vibes
The TikTok perfume everyone is raving about is selling fast
It smells divine!
I always match my perfume to my outfit – am I the only one?
If you don't have a signature scent, how do you pick which perfume to wear each day?
Bella Hadid wears daring diamond lingerie set to announce "most special" brand update
The supermodel shared news of a new launch for her fragrance brand, Orebella
My first ever fragrance: HELLO!'s Beauty Collective share the first perfumes they ever bought – cue instant nostalgia
And would they still wear them today?
Courteney Cox poses with stunning daughter Coco in new celebratory photo
The Friends alum shared some exciting news
I haven't bought a new perfume in 10 years - until now
After a decade of scent-buying celibacy, I broke my abstinence for this unexpected scent
Rihanna becomes the new face of Dior's iconic J'Adore fragrance
"Christian Dior would most definitely have adored her"
Victoria Beckham is a goddess in seductive car photoshoot
VB is currently promoting her Victoria Beckham Beauty fragrance San Ysidro Drive
Everything you need to know about Bella Hadid's new beauty brand, 'Ôrəbella
The supermodel finally shared details of her new beauty venture
These are the best summer 2024 holiday scents
Take a trip with our edit of luxury summer scents...
I tried Hailey Bieber's favourite perfume and a stranger asked me out on a date
H! Fashion's Deputy Beauty Editor tried the famed face's favourite perfume and it's now her 'signature scent'
Would you wear perfume to bed? We investigate the bizarre TikTok beauty trend
This unusual way of wearing fragrance is taking off
Marisa Abela used this cult 2000s perfume to play Amy Winehouse
The Back to Black actress revealed the exact scent she wore to help her get into character…
Kylie Jenner's debut perfume Cosmic is about to drop - here's what you need to know
The reality star and beauty entrepreneur is releasing her first fragrance
Best hair perfumes: Chanel, Penhaligon’s & more fragrance mists
Hair perfume to make your hair smell SO nice…
These date night fragrances get compliments without fail
HELLO!'s Beauty Collective share the date night perfumes that everyone finds irresistible
9 best scented candles to give as gifts over the holidays
These are the best luxury scented candles to gift this year...
The history of Chanel perfume
Everything you need to know about the maison's most famous fragrances...
The best Christmas reed diffusers to get you in the festive spirit
Pay tribute to the season with these merry home scents
Harry Styles’s Buzzcut Finally Has an Explanation
The pop idol's beauty brand hard-launched his hairdo with a special announcement
Victoria Beckham's special gold necklace has a hidden secret
The designer revealed a secret concealed within a mesmerising gold necklace
You can now smell exactly like Beyoncé - here's how
The Formation singer shared all the details of her new perfume Cé Noir, here’s everything you need to know
Victoria Beckham on how Harper inspires her makeup - and what she’s reading at the moment
The interview with Victoria Beckham appears in the November issue of Hello! Fashion, out now…
This is the £200 perfume that Alexa Chung can't get enough of
This niche fragrance is the model's current scent obsession
Timothée Chalamet teams up with Martin Scorsese on his go-to date night fragrance
Chanel’s latest Bleu de Chanel campaign introduces a groundbreaking short film
Victoria Beckham is releasing a perfume line – here's what you need to know
The beauty brand founder is set to debut three fragrances inspired by her personal life
Millie Bobby Brown delivers 'wild' update as she glows in gorgeous purple dress
The Stranger Things star excited fans with her big news
The best wedding perfumes for chic brides
These are the fragrances to complement your unique bridal style