As HELLO!'s Website Editor, I am committed to HELLO!'s mission to shine a positive light in an often negative media landscape. No two days are the same while overseeing the website's content strategy. My remit spans everything from ensuring we're on the pulse with the latest news to editing content across all sections, deciding on headlines, managing the team, commissioning features, and forward planning.
I joined the HELLO! Online team in 2020 at the height of the pandemic as Lifestyle Managing Editor and successfully spearheaded traffic growth across Lifestyle's eight verticals: Fashion, Beauty, Parenting, Weddings, Health & Fitness, Food, and Travel. During my tenure, a major focus was community building and content diversifying, including launching newsletters like HELLO! Homes and fashion column Ask Laura, and planning special projects ranging from Happiness content to financial empowerment franchise, Invest In You.
A showbiz sleuth at heart, I began my career in TV, working on the French and English language Culture shows at FRANCE 24 in Paris, where I booked celebrity guests including Jared Leto and helped the presenters prep for interviews... before deciding I'd quite like to do it for myself. As a Writer and later Fashion & Beauty Editor at BANG Showbiz, I interviewed the TOWIE and MIC cast on a weekly basis and secured major scoops from the likes of Hugh Grant and Helena Bonham Carter at glitzy film premieres and late-night parties.
Seeking national experience, I moved to the MailOnline's busy showbiz desk where I worked my way up to Assistant Showbusiness Editor, covering all the latest breaking news and events. I handled legally contentious breaking news ranging from celebrity deaths to divorces, ran the desk during major events including the BAFTAs, BRITs and Oscars, and learnt how to maximise traffic by managing the infamous sidebar.
Outside of work, you can find me enjoying hot yoga or spin classes, trying London's best restaurants and cocktail bars, and planning my next holiday.