It's the most wonderful time of the year, and some our favourite retailers and iconic department stores are truly getting into the Christmas spirit. Shops including Fortnum & Mason's, House of Fraser and Harvey Nichols have all transformed for the festive period with dazzling window displays that are more attention-grabbing than ever before! Click through the gallery to see some of our highlights.
MORE: 10 of the best Santa's Grottos in the UK
Fortnum & Mason's:
Fortnum & Mason's 'Together We're Merrier' campaign has returned for 2017, showcasing the belief that amazing things can happen when we all pull in the same direction. And the message is presented in a truly spectacular fashion, with each window showcasing different key moments of the holiday from popping the champagne cork to dressing the tree and opening an advent calendar.
The eye-catching displays have been planned since January and feature intricately hand sculpted and painted characters including a lovable menagerie of animals, such as a lion, ostrich and elephant. Head down to Piccadilly to take a look for yourself!
Harvey Nichols:
Harvey Nichols are spreading positivity in the lead-up to Christmas with energetic, colourful and super sparkly displays. And the mannequins look truly party ready; some 5,370m of LED strip lights, 382 mirror balls and 2,000m of sparkly vinyl have been used to transform the department store's windows in the UK and Ireland.
Tiffany & Co:
Alexa Chung was on hand to unveil the dazzling display at Tiffany & Co's Old Bond Street store in London on Monday 6 November. For 2017, each of the store's windows features a witty display inspired by the late window dresser Gene Moore, around the theme, 'A Tiffany Holiday'.