Gucci's creative director Frida Giannini announces departure from the brand


December 12, 2014

Gucci's creative director Frida Giannini and CEO Patrizio di Marco have announced their departure from the iconic Italian fashion house. The pair, who are also a couple and have a daughter together, revealed that they will be leaving the brand in 2015. While Patrizio will leave as of 1 January, Frida will continue on at the luxury label to present her autumn/winter 2015 collection at Fashion Week in February, marking her last collection for the brand.

Frida Giannini and Patrizio di Marco have announced they are leaving Gucci

Frida has been with Gucci since 2002, and was appointed creative director in 2006. Since then, she has gone on to dress some of the world's biggest stars from Blake Lively to Angelina Jolie, and has formed close relationships with modern style icons including Charlotte Casiraghi, who is currently the face of the brand's cosmetics line. "I have great admiration for her," said Charlotte about Frida. "Both as a designer, and a strong and visionary woman." The news of Frida's departure has sparked speculation as to who will replace her, however the Italian house has revealed that they will make the decision 'later on'.

Frida with Charlotte Casiraghi, Henri Picault and Salma Hayek

"I would like to thank Frida for her extraordinary passion, dedication and contribution to the Gucci brand," said Henri Pinault, the chairman of Kering, Gucci's owner. "She has been the sole creative director of Gucci for close to a decade." "This is a remarkable accomplishment," he continued. "Considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time." "I am truly grateful to her for her achievements, creativity and the passion that she has always instilled in her work. I want to warmly thank him and wish him the very best in his future endeavours."

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