Prince George may be following in mum the Duchess of Cambridge's style icon footsteps, but the adorable royal took a leaf from dad Prince William's book as he arrived for Princess Charlotte's christening on Sunday.
Prince George arriving with the Duke and Duchess of Cambridge for Princess Charlotte's christening
George had hearts melting around the world as he arrived in a white smocked shirt with red embroidered detailing and red shorts – an outfit almost identical to the one that Prince William wore when he first met baby Prince Harry in 1984.
Royal fans were quick to note the similarities between outfits, prompting speculation that the little royal was wearing his father's original look. However, the adorable ensemble is actually a creation by London-based designer Rachel Riley, featuring slight differences including white buttons on the shorts and a different embroidery pattern. The traditional two-piece smocked set costs £85 and is available in four sizes on the designer's website, or can be pre-ordered.
Prince William wearing a similar outfit in 1984 to meet baby Prince Harry
Little George was the spitting image of his father in the sweet ensemble, as he walked hand-in-hand with William, looking slightly bemused at the crowds of cheering fans. The young prince seemed quite transfixed with the excitement as he walked alongside his mother the Duchess, née Kate Middleton, who was pushing Princess Charlotte in a pram.
Prince George melted hearts around the world as he arrived for the ceremony
This marks the second time that Prince George's outfit has resembled something his father has worn - just a few weeks ago when he was at Trooping the Colour he wore the exact outfit Prince William himself sported for the event when he was a young boy.
No doubt the smocked set is likely to sell out very quickly following George's appearance at the christening. Like his mother, George always causes a spike in sales when spotted in his adorable outfits, with the industry dubbing his sartorial influence 'the Prince George effect'.
Most recently Charlotte's older brother caused Crocs' Croc band shoes in navy to sell out after he wore them for a day out at the polo with the Duchess.
"Since the HRH Prince George was spotted wearing Crocs’ Crocband shoe in navy, our size 2 sold out immediately!" Crocs' UK & Ireland Country Manager Scott Lucas told HELLO! Online. "The shoes have since become a best-seller, thanks to what we’re calling the ‘Prince George effect’."
"The pictures of Prince George in his Crocs were everywhere, from the UK to America, and Australia to France” added Scott. "It was fantastic to see and obviously everyone at Crocs is happy to see Prince George wearing the shoes!"