Fashion designer J.W. Anderson is following in the footsteps of Karl Lagerfeld, Marc Jacobs and Jean Paul Gaultier by collaborating with Diet Coke. The British designer is responsible for the latest makeover of the iconic bottle, taking inspiration from his signature knitwear prints and bold hyper-realistic photography for the new design.
The collection, which features two limited-edition designer Diet Coke bottles, t-shirts, a tote bag and a notebook, forms part of the drinks giant's 'Regret Nothing' campaign. The campaign aims to inspire and empower people to embrace their impulsive side, and Diet Coke believes the successful designer is the perfect ambassador.
"Jonathan Anderson's regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him," said Bobby Brittain, GB marketing strategy and activation director for Coca-Cola." This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion-forward collection.”This collaboration is unlike any of Diet Coke's previous designer partnerships so we can't wait to unveil what will truly be an inspiring fashion-forward collection. "A limited-edition collector's box set - featuring J.W. Anderson's Diet Coke bottles and notebook - will be available from Harvey Nichols stores nationwide from August 17.