Viral star Paul Mason made headlines when his Fashion Santa campaign for Toronto's Yorkdale Mall had everyone talking about the "sexy Santa."
The stylish Santa became the face of the Canadian shopping centre's Christmas campaign, but now the model has taken on Mexico with a whole new marketing effort.
Paul Mason as Fashion Santa in Toronto's Yorkdale Mall
The silver fox posed for selfies with shoppers, and even Justin Bieber, to help raise money for Sick Kids Foundation in Toronto. Dressed in designer gear such as Burberry, Dolce & Gabbana and Givenchy, the social media star is working on a new advertising project in Mexico, going by the name of Mr. Claus.
Operating as Mr. Claus, a sexy Santa working for El Palacio de Hierro, one of Mexico's largest department stores, he's become an Internet sensation all over again.
Mr. Claus has been a hit in Mexico
His updated hispter look shows the model with longer hair and even more dapper clothing. The dashing gentleman's latest marketing campaign has a verified Facebook page, posting many handsome photos and videos to over 46,000 followers, who are going crazy for him.
"Tell me what you post on your wall and I'll tell you the gift your deserve," Mr. Claus wrote on Facebook. "In my defense, I'll only say I used beard and boots way before the hipsters."
Paul, who has enjoyed a long career as a male model, opened up about the campaign in Toronoto. "It’s just the most unexpected thing," he told the BBC.
Mr. Claus has over 46,000 Facebook fans
"Of course, I’ve had a long career – 30 years as a model prior to social media – and this is something else. I’ve never seen anything like it.
"Through working all over the world, I have friends in all the major cities, and collectively they’ve come together and just supported what’s going on. But they’re equally as shocked as anyone else."
Paul has been a huge hit all over the world, with one persona in Canada and the other in Mexico, who knows which country he'll revamp himself in next.