Edie Campbell was recently unveiled as the face of Kurt Geiger's latest campaign, modelling the brand's spring/summer 2017 collection in a "fashion fairytale" themed shoot. And now, the footwear label have released a video of the advert starring the British beauty. Edie is striking in the clip, sporting jewelled eye make-up and a pink tulle dress.
Bright colours, glitter and embellishments appear to dominate the new collection, which was designed by Kurt Geiger's Creative Director Rebecca Farrar-Hockley.
Edie Campbell stars in the new Kurt Geiger SS17 campaign
Explaining her inspiration for the new collection, Rebecca said in a statement: "Excess is unapologetic in the form of crystal embellishment, exaggerated bows, an abundance of pearls and vintage-inspired hand sewn appliques.
"A tiny glitter bag in the shape of a heart can be worn as jewellery, with platform wedges so high your head will be in the clouds!"
Edie models the glitter bag in one of the campaign images, which sees her draped in pink tulle with colourful gems under her eyes. The 26-year-old also showcases a fuchsia embellished ankle boot which is bound to be one of the hero pieces from the new collection.
The model said she had a lot of fun shooting the campaign
Speaking about her role in the campaign, Edie said she "loved" the statement pieces that comprise the SS17 collection.
"I had a lot of fun dressing up for this shoot and I loved the statement pieces chosen by Rebecca," the model said. "The collection is all about an element of surprise and an escape from the everyday - which seems to perfectly embody the new mood for spring."
If, like Edie, you love the new SS17 collection, selected styles are already available to pre-order on the Kurt Geiger website now (kurtgeiger.com/ss17-preview).