Checking out Holly Willoughby's morning looks has become a bit of an obsession here at HELLO! towers, so when we were invited down to the ITV Studios for a behind-the-scenes peek at how those looks are put together, we jumped at the chance.
Take a look behind the scenes at This Morning
Of course Holly is only one half of the award-winning This Morning team. Her partner in crime, Phillip Schofield, also needs to make sure he's TV-screen ready every morning. And while his outfits might not sell out in super-fast time like Holly's have a habit of doing, a lot of thought goes into what he's wearing too - to make sure the duo complement each other and ensure there are no clashes on the famous This Morning sofa!
HOLLY WILLOUGHBY'S INSTAGRAM FASHION DIARY
During the course of our morning with the This Morning glam squad, Holly's make-up artist Patsy O'Neill shared some amazing tips which we'll be stealing to make sure we can look bright eyed and bushy tailed, whatever the hour!
Phillip's makeup artist Lyn Evans shared some hilarious stories of what happened when she transformed her favourite client into Beetlejuice for Halloween last year.
We caught up with the team who get Holly and Phillip camera ready
And stylist David O'Brien opened the doors to the talent's dressing room to reveal what was on the rail for Holly and Phil for the next couple of weeks (including some inside info on how he manages to make sure there are no unfortunate outfit slips during the stressful hours of live daytime TV!).
Watch our exciting trip behind the scenes in the video above.
This Morning, weekdays, 10.30am on ITV. To vote for This Morning at the National Television Awards, visit - www.nationaltvawards.com/vote