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London Fashion Week AW17: HFM Diary Day 3


February 20, 2017
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Despite the glitz and glamour of the evening of Day 2, there was still an electricity in the air for the start of Day 3 of London Fashion Week. With the likes of Bella and Gigi, Alexa Chung and Olivia Palermo in town and gracing the FROW's and London's tradition of the most eclectic street style looks, we were excited for what was to come!

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Team HFM have been travelling between shows in style thanks to Land Rover UK!

Anya Hindmarch

Kicking off Day 3 was Anya Hindmarch, set against a magical mountainous backdrop. Yet another Ready To Wear collection, the Scandinavian themed designs utilised Old Norse folklore motifs to romanticise winter while still keeping the accessory designer's light-hearted approach. There were long shearling creepers, cartoon-esque motifs and even child-like paperchain detailing. As with a number of other shows for the AW17 season, we are seeing a lot of mixing colours, in this case particularly shearling, felt and fur. The show also launched the new bucket bag, an expanded footwear collection (including clogs, Jesus sandals and the aforementioned creepers) and a new Build a Bag concept later in May!

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Toga

Fashion designer, Yasuko Furuta, brought classic ornamentation to the AW17 season with dramatic cut outs, bold colours and plenty of creative layering; the effect was conservative but with a fun, contemporary feel. The Japanese designer also featured satin capes, mismatched prints and furry, embellished sleeves to support her claim that she "creates for complex women who can only live in chaos", but this was a very well structured chaos that we would love to wear!

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Topshop Unique

The eagerly awaited Topshop Unique show was, of course, held at the Topshop space in the Tate Modern. Lily Donaldson opened the show, while Taylor Hill, Lottie Moss and Adwoa Aboah all featured. Ever the pioneer of new talent, Topshop also featured rising stars such as Luna Bijl, Sistine Stallone, Brittany Noon and their new face of, Lily Jean Harvey. The Ready to Wear collection was full of bright colours, slouchy knits and spring florals, all with a hint of a 90s throwback.

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Temperley London

Hosted at the grand Banking Hall in London, Alice Temperley's Painted Dreams collection was a how-to in feminine, graceful evening dressing. Models had a natural, soft beauty look thanks Moroccan Oil hair and Maybelline make up by Val Garland which perfectly complemented the beautiful, full-length dresses and pleated A-line skirts. The ethereal swathes of fabrics, sequins and details all came in shades of blues and pastel pink as if the runway was a fairy tale.

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Mary Katrantzou

The last show on Day 3 of London Fashion Week was Mary Katrantzou's Contemporary Cinderella collection inspired by Disney classic, Fantasia. Hilary Alexander remarked the show was a "glorious mix of hero and heroine in a magic kingdom of colour embellishment and rich texture". Held at the Tate Modern, the models were given a neutral make up with a bold lip and relaxed hair for a baby doll look which complemented the bold, patterned designs. Katrantzou's AW17 show was full of eclectic digital prints, contrasting colours and plush fabrics (yes, more velvet!). The silhouettes were tailored and feminine with nipped in waists, decorated with shimmering embellishments and feminine detailing.

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Stay up to date with all of our London Fashion Week coverage by following us on Instagram: @hellofashion_uk!

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