The next Victoria's Secret Fashion Show will be hosted in Shanghai, according to new reports from WWD. The lingerie brand is not expected to confirm the location of the 2017 show until later in the year, but if the news is confirmed, Shanghai will join a line-up of cities including London, Paris, New York and Los Angeles in playing host to the iconic show.
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Victoria's Secret is currently focusing on growing its business in China, with its first full-assortment store opened to the public in Shanghai's Lippo Plaza on Wednesday. Victoria's Secret models Josephine Skriver, Alessandra Ambrosio, Sui He and Ming Xi are currently in the city to promote the new store, and did meet-and-greets with the public at the store opening.
Shanghai is tipped to be the destination for the next Victoria's Secret Fashion Show
However it hasn't been all work and no play, the models have also had the opportunity to explore a number of Shanghai's major landmarks including the Oriental Pearl Tower, Yu Garden and took a cruise down the Huangpu River. Photos posted on the brand's Instagram account show the models posing up a storm with the cityscape providing the perfect backdrop, while they have also been sharing more stunning photos from Shanghai on their own social media accounts.
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It would be no surprise if Victoria's Secret did confirm Shanghai as the location for its next fashion show; the brand is reportedly keen to boosts its appeal to Chinese consumers and is expected to open another flagship store in Hong Kong this autumn.
The brand opened a new flagship store in Shanghai on Wednesday
The Victoria's Secret Fashion Show has become an international phenomenon with millions of people tuning in around the world to see models including Kendall Jenner, Gigi and Bella Hadid strut their stuff, while musicians including The Weeknd and Bruno Mars perform. We can't wait to hear what they have lined up for 2017!
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