toms

Toms and & Other Stories launch a collaborative collection for charity

April 12, 2017

Scandinavian fashion label & Other Stories has joined forces with charitable shoe brand Toms to launch a 26-piece ready-to-wear collection that captures the essence of both brands. The eclectic mix of embroidered tunic dresses, billowy gypsy blouses and lace-up moccasins in the collection reflect the relaxed, carefree Californian lifestyle. With each item of clothing sold, & Other Stories will fund a month of English language classes, and Toms will give a new pair of shoes to a child in need for every pair purchased from the new, free-spirited collection.

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The free-spirited collaborative collection not only looks good but does good too

Shot on LA’s Venice Beach by revered stylist and photographer Natalie Joos, the collection - modelled by Erin Wasson – features an abundance of folk and ethnic prints in earthy tones, colour pop tassels and fringe detailing. One of the key pieces, the oversized T-shirt dress, has already sold out online. “This is an invitation to a strong and comfortable wardrobe filled with beautiful prints and vivid colors,” said Georgine Le Toqueux, designer at & Other Stories.

California dreaming: The collection's laid-back, breezy feel makes it ideal for relaxed, beachy getaways

Prices of shoes in the boho-inspired capsule line-up start at £55 and go up to £85, while the clothing begins at £17 for a bikini and goes up to £95 for a jacket. “I feel that & Other Stories has a firm point of view on their values and that is something that is vital to anyone that Toms collaborates with,” said Toms founder Blake Mycoskie while reflecting on the collaboration. 

STORY: Anne Hathaway pledges to wear only eco-friendly outfits for the Colossal press tour

True blue: The ultra-covetable blueberry canvas tassel women's espadrilles 

It’s refreshing to see two well-loved labels making such enormous strides in the world of ethical fashion and we’ll look forward to seeing more of our go-to brands following suit. The collection can be shopped online at toms.co.uk and stories.com

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