It's the gift that keeps on giving. A week after launching their 'what's my size' shopping hack online, Zara is continuing to revamp its website. The high-street favourite has introduced a new section on their website, Dress Time, which sits nicely under the Trending Now tab.
The new section is the perfect edit of party and occasion wear, showcasing everything you need to complete a show-stopping look. Dresses long and short reign supreme, as do jumpsuits, kimonos and casual suits. Bright colours are the order of the day, with a big emphasis on block neon and spring flowers this season. Shoppers are bound to fall in love with the cutesy accessories, from tasselled gem stone earrings to fringed hoop earrings. There's also a ton of clutches, bags, shoes and sandals that will have you whipping out your credit card in no time.
Zara has launched a Dress Time section on their website
The pieces work perfectly for a day-to-night look, and another plus is that shoppers won't feel bombarded looking at too many products. As of Tuesday, there were a manageable 58 products listed in the section, which didn't require clicking from page to page.
Last week, the Spanish brand introduced another ingenious hack online, designed to help shoppers find the perfect size every single time, whatever the item. Having teamed up with Fit Analytics – a service the bills itself as a size recommendation engine – Zara's new tool encourages shoppers to enter their height, weight and preferred style of fit (tighter, perfect or looser) before calculating the size that will suit them best. Whether you're browsing for a shirt dress, midi skirt or camisole, it's guaranteed to make things so much easier.